Abhishek Booneady

Brand Coordinator for L'Oreal Paris portfolio (Nov 23 to May 24)

• Boosted the portfolio by +12% Vol and +24% Val by coordinating the launching of new product ranges such MIXA EPS and Elseve Bond Repair
• Compiled detailed reports on market trends and pricing analysis to understand product position in the market
• Coordinated the launching event for MIXA EPS held Labourdonnais Waterfront
• Partnered with advertising agencies, influencers, and numerous communication agencies for launching of new products and creation of key visuals used in 360 campaigns and POS
• Developed 360 recall campaign of existing products such as Elseve Hyaluron & Garnier Vitamin C
• Coordinated marketing event such as Narta Warrior which resulted in increase of sales by +127% and gain market shares of 16% during activation months

Brand Coordinator for Colgate Palmolive portfolio (May 24 to present)

• Coordinated successfully the marketing campaign of Colgate Pro Relief which increased MS by +11%
• Analyzed competitor pricing and market trends to develop competitive pricing strategies
• Partnered with creative agency for the creation of new POS stands
• Coordinated Colgate Folies held at Tribeca which increased brand market lead by +8% and generated sales of 62%+ during event campaign period
• Analyzed consumer data to uncover insights and optimize campaigns, resulting in a 45% improvement in ROI
• Managed marketing budget, ensuring projects stayed on track and within budget

• Launched a successful social media campaign that increased brand awareness and sales by 70%
• Achieved sales of Rs 2 million in different sales channels (B2B and B2C) in the first 10 months of operation
• Organized and created content for website development, email marketing strategies and campaigns
• Analysed market trends and customer behaviour to pinpoint new clients and products
• Designed and implemented a loyalty program that increased customer retention by 70%
• Collaborated with clients to understand their product positioning to incorporate into ad copy, leading to a 90% client satisfaction rate
• Developed strategies to further strengthen the company's position
• Performed market surveys to gauge potential inclusions of new products

• Worked with the Wellness Department and completed the following tasks:
• Debunking and Recording of data
• Bench-marking Competitors
• Weekly update of the website
• Maintenance checklist for MUGA centres
• Performed site visits
• Inventory Management
• Worked with Health & Safety team