Yvanah Pairyanen
Rose Hill,Mauritius
Summary
Marketing data and technology professional with hands-on experience in CRM operations, data accuracy, campaign validation, and marketing automation. Strong focus on process optimization, troubleshooting, and cross-team coordination to enable scalable and error-free campaign delivery. Passionate about marketing technology, system efficiency, and exploring how Rank can leverage automation and AI-driven tools to enhance customer engagement and operational performance.
Overview
1
1
year of professional experience
Work history
CRM Data Executive
Rank Interactive
03.2025 - Current
Key Responsibilities
- Ensured data accuracy through validation and troubleshooting.
- Monitored failed campaigns and escalated critical issues.
- Automated data checks with Excel macros to reduce manual work.
- Cross-checked Adobe data with other systems for consistency.
- Provided data-driven validity reports to support CRM.
Achievements
- GAR Project -ensured correct product preference data, improving targeting accuracy across campaigns.
- Rebuilt a faulty workflow that restored Mecca Retail contactable counts.
- Cut validation time to under 10 minutes with macro automation.
- Enhanced validity reporting for clearer insights.
- Built Adobe comparison workflows to correct contactable logic.
Education
Bsc(Hons) Marketing Management -
Open University of Mauritius
08.2025 -
HSC - Science field
GMD Atchia State College
01.2023 - 11.2024
SC - Science field
GMD Atchia State College
01.2020 - 11.2022
Skills
- Process Improvement
- CRM Data Management & Segmentation
- Campaign Monitoring & QA
- Data Validation & Troubleshooting
- Validity & Contactability Analysis
- Acoustic & Optimove Exposure
Innovation and Future Value
- Willing to Learn & Grow: Actively building deeper expertise in Martech, automation, and SQL to strengthen technical capabilities.
- Continuous Improvement Focus: Proactively identifies operational gaps and drives automation and workflow enhancements to improve efficiency.
- AI & Innovation Mindset: Exploring AI-driven solutions to enhance segmentation, real-time targeting, anomaly detection, and personalized customer journeys.
- Strategic Outlook: Focused on how technology and data can scale Rank’s marketing strategy, improve decision-making, and deliver more accurate customer engagement.
Timeline
Bsc(Hons) Marketing Management -
Open University of Mauritius
08.2025 -
CRM Data Executive
Rank Interactive
03.2025 - Current
HSC - Science field
GMD Atchia State College
01.2023 - 11.2024
SC - Science field
GMD Atchia State College
01.2020 - 11.2022