Swapnali Padwal
Borivali (East)
Summary
Detail-oriented and Results-driven Social Media Manager with 3 years & 2 years of Digital Marketing Manager of hands-on experience managing multiple accounts and a deep understanding of digital marketing tools and analytics.
Overview
5
5
years of professional experience
Work History
Digital Marketing Manager
TeachSmart Global Learning Solutions Pvt Ltd
Mumbai
02.2024 - 10.2024
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Planned and implemented strategies for paid search campaigns across multiple ad networks.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Coordinated efforts between creative team members such as graphic designers or video editors.
- Wrote social media content to increase engagement with customers.
- Improved short- and long-term digital marketing strategies.
- Produced blog posts, pay-per-click ads and promotional content.
- Collaborated with other departments to coordinate strategic marketing activities.
E-commerce Business Owner
Saajasa Store
Mumbai
02.2024 - 10.2024
- Company Overview: @saajasa.store
- Oversaw all aspects of the business, including product selection, pricing, inventory management, and order fulfilment, ensuring high-quality customer experiences
- Created and executed comprehensive digital marketing strategies to drive brand awareness and customer acquisition
- Leveraged social media marketing techniques to grow the Instagram account, organically gaining [mention the number] followers
- Managed the end-to-end sales process, from customer inquiries and product recommendations to order processing and delivery, resulting in [mention specific customer satisfaction metrics]
- Developed engaging content, including product photography and descriptions, to showcase the jewellery line and attract a diverse customer base
- Utilized data analytics and customer feedback to refine product offerings, optimize pricing strategies, and improve the overall shopping experience
- Collaborated with suppliers, negotiated contracts, and maintained inventory levels to meet customer demand while minimizing overhead costs
- Implemented effective customer relationship management (CRM) strategies to foster loyalty and encourage repeat business
- Managed financial aspects of the business, including budgeting, revenue tracking, and expense management, achieving [mention specific financial milestones]
Social Media Manager
Vistashopee Solutions Pvt Ltd
Mumbai
06.2021 - 01.2024
- Develop and execute comprehensive social media strategies for clients across various industries, utilizing a data-driven approach
- Manage and optimize multiple social media accounts on platforms including Facebook, Twitter, Instagram, LinkedIn, maintaining brand consistency
- Utilize Google Analytics to track website traffic, user behaviour, and conversion rates; interpret data to refine strategies and enhance user experience
- Implement Google Tag Manager for tracking and monitoring user interactions, events, and conversions across digital properties
- Create and curate social media calendar, engaging content, including text, images, videos, info graphics, and blog posts, tailored to each platform and target audience
- Launch and manage successful social media advertising campaigns on Google Ads and Facebook Ads, maximizing ad performance and ROI
- Utilize Conversion APIs to streamline data exchange between various marketing platforms for better campaign optimization
- Monitor social media channels and online communities for trends, industry news, and competitor activity, identifying growth opportunities
- Analyse key performance indicators (KPIs) such as reach, engagement, conversion rates, and click-through rates to measure the impact of social media efforts
- Collaborate with cross-functional teams, including graphic designers, content writers, and data analysts, to produce high-quality content
- Stay updated with the latest social media trends, algorithm changes, and digital marketing tools to adapt strategies accordingly
E-commerce Store Owner
Trends & Gears
06.2019 - 04.2020
- Company Overview: Created my own website on shopify and dropshipped products from China to USA
- All the major activities are handled and executed by my own
- Marketing, Running ad campaigns, Managing bid, Order processing to Order Fulfilment tracks
- Created my own website on shopify and dropshipped products from China to USA
Education
B.E. - IT
Mumbai University
01.2015
HSC -
Maharashtra state board
01.2011
SSC -
Maharashtra state board
01.2009
Skills
- Project Management
- Effective communication
- Time Management
- Problem solving
- Critical thinking
- Team Work & Management
- Self-motivated
- Well organized
- Team oriented
- Multi-tasking
- Continuous learning
Personal Information
- Date of Birth: 04/27/93
- Gender: Female
- Marital Status: Single
Languages
- English
- Hindi
- Marathi
Disclaimer
I hereby declare that, above information is true to the best of my knowledge and belief.
Entrepreneurialexperiences
- Trends & Gears, 06/01/19 - 04/30/20, Successfully launched and operated an ecommerce store specializing in dropshipping. Created my own website on Shopify and dropshipped products from China to USA. All the major activities are handled and executed by my own. Marketing, Running ad campaigns, Managing bid, Order processing to Order Fulfilment tracks.
- Saajasa Store, @saajasa.store, Founded and operated a successful e-commerce business specializing in imitation jewellery through Instagram, achieving specific achievements such as revenue growth, follower count, or sales targets. Oversaw all aspects of the business, including product selection, pricing, inventory management, and order fulfilment, ensuring high-quality customer experiences.
Other Information
Project Management, Effective communication, Time Management, Problem solving, Critical thinking, Team Work & Management, Dancing, Music, Trekking & Exploring new places, Self-motivated, Well organized, Team oriented, Multi-tasking, Continuous learning
Timeline
Digital Marketing Manager
TeachSmart Global Learning Solutions Pvt Ltd
02.2024 - 10.2024
E-commerce Business Owner
Saajasa Store
02.2024 - 10.2024
Social Media Manager
Vistashopee Solutions Pvt Ltd
06.2021 - 01.2024
E-commerce Store Owner
Trends & Gears
06.2019 - 04.2020
B.E. - IT
Mumbai University
HSC -
Maharashtra state board
SSC -
Maharashtra state board
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