Summary
Overview
Work History
Education
Skills
Born On
Primary Assets
Languages
Websites
References
Timeline
Generic
Ruth Emilie Begué

Ruth Emilie Begué

Guerel,PL

Summary

Dynamic and accomplished marketing professional with nearly 12 years of experience in Marketing, Public Relations, and Communications. Born in Mauritius, I hold a BA in Mass Communication with a specialization in advertising. I excel in developing and implementing strategic approaches that drive market growth and enhance bottom-line profitability.

Passionate about fostering new relationships, unleashing creativity, and contributing to business growth, I am committed to delivering impactful digital and print communication that resonates with clients. My dedication to continuous learning and improvement ensures I stay ahead in the fast-evolving marketing landscape. Guided by the principle, "Treat others as I would like to be treated myself," I strive for excellence and meaningful connections in every professional endeavor.

Overview

14
14
years of professional experience

Work History

Marketing Manager

Pam Golding Properties
Mauritius
02.2022 - Current
  • Developed and implemented marketing plans for new products.
  • Analyzed market trends to identify potential opportunities for growth.
  • Conducted customer research to gain insights into consumer behavior.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Managed social media accounts and campaigns.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Monitored competitors' activities to keep up with industry trends.
  • Coordinated with external vendors to produce promotional items.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Generated ideas to increase sales through creative promotions.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Maintained relationships with key customers through regular communication.
  • Performed market analysis to better understand target audiences.
  • Researched emerging technologies in digital marketing space.
  • Planned events such as webinars or seminars to engage customers.
  • Drafted press releases announcing new products or services.
  • Worked with management team to oversee and monitor marketing strategy.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Prepared and sent proposals to prospective clients.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.

Marketing Coordinator

Pam Golding Properties
Mauritius
02.2018 - 02.2022
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
  • Assisted in developing content for websites, blogs, and social media platforms.
  • Monitored market trends to identify opportunities for product development or improvement.
  • Conducted research on competitors' activities and products to inform strategic decisions.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Analyzed customer feedback to inform product improvements or new offerings.
  • Evaluated success of campaigns by tracking relevant KPIs and metrics.
  • Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
  • Created reports summarizing performance results against established goals.
  • Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
  • Participated in brainstorming sessions to generate ideas for new products or services.
  • Updated databases with customer information collected from various sources.
  • Maintained a library of marketing collateral including images and videos.
  • Assisted in creating presentations for clients outlining proposed solutions.
  • Performed administrative tasks such as maintaining records of expenses incurred during campaigns.
  • Researched industry related topics to create white papers and other publications.
  • Provided input into the development of brand guidelines for consistency across channels.
  • Developed brand marketing plan strategies to increase brand awareness.

Public Relations Coordinator

Four Seasons Resort Mauritius at Anahita
03.2016 - 06.2016
  • Arrange Set up for Media Visits, Managing Resort’s Social Media Platform, Drafting Press Releases (French), assist the sales department’s functions and events, translation of press kits...

Sales and Marketing officer

Flymates Limited
03.2015 - 08.2015
  • Market Research, Marketing Plan, Advertising, Sales and Promotions, Digital Marketing, Internal and External Communications, Corporate Events, Public Relations, Recruitment of Students for Trimester Intake...

Communication Department

Mauritius Tourism Promotion Authority (MTPA)
11.2013 - 02.2015
  • Drafting Press Releases (English and French), Press Clippings, Press conference, Internal & External communication, Write ups for web and blogs, Press Relations, Translation of articles, Events, Press kits, Celebrity Interview…

Administrative Coordinator

Public Relations and Communication Professionals Association
06.2011 - 12.2013
  • Follow up of Membership (local and international), Administrative work, Drafting of notes of meeting, Coordination of Events, among others.

Sales and Marketing Department (trainee)

Sun Resorts Ltd.
01.2013 - 04.2013
  • Media and Press Relations, Media kits, Corporate Communication, Community Engagement, Crisis and Issue Management, Marketing Public Relations, Events, Conferences, Social Media and Advertising...

Accounts Clerk

Imagine Communication
11.2010 - 12.2011
  • Filing, Payment Vouchers, Archives, Press Summaries, Press Conferences, Press Clippings, Project follow up...

Education

Dimploma in Digital Marketing -

Digital Marketing Institute (DMI)
London
10-2019

BA Mass Communication with Advertising -

Eastern University Integrated in Learning Management
12.2013

BA Mass Communication with Advertising -

Eastern University Integrated in Learning Management
12.2013

HSC -

Bel-Air SSS, Mauritius
01.2010

HSC -

Bel-Air SSS, Mauritius
01.2010

Skills

  • Proven leadership skills
  • Shows devotion to any task given
  • Can easily adapt to a working environment
  • Creative and hard worker
  • Team player
  • Charismatic Personality
  • Great passion for reading and writing
  • Fluent in English and French
  • Computer literate
  • Web-savvy
  • Good Communication skills
  • Digital Marketing
  • Customer Acquisition
  • Budget Administration
  • Public and Media Relations
  • Social Media Marketing
  • Media Buying
  • Go-to-market strategy development
  • Campaign Management
  • Advertising Management
  • Marketing campaign development
  • SEO
  • Customer Relationship Management (CRM)
  • Strategic Planning
  • Marketing Analytics
  • Marketing campaigns
  • Corporate Communications
  • Brand Development
  • Market Research Analysis
  • Relationship Building

Born On

10/21/92

Primary Assets

  • Proven leadership skills
  • Shows devotion to any task given
  • Can easily adapt to a working environment
  • Creative and hard worker
  • Team player
  • Charismatic Personality
  • Great passion for reading and writing
  • Fluent in English and French
  • Computer literate; web-savvy
  • Good Communication skills

Languages

French
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2

References

References available upon request.

Timeline

Marketing Manager

Pam Golding Properties
02.2022 - Current

Marketing Coordinator

Pam Golding Properties
02.2018 - 02.2022

Public Relations Coordinator

Four Seasons Resort Mauritius at Anahita
03.2016 - 06.2016

Sales and Marketing officer

Flymates Limited
03.2015 - 08.2015

Communication Department

Mauritius Tourism Promotion Authority (MTPA)
11.2013 - 02.2015

Sales and Marketing Department (trainee)

Sun Resorts Ltd.
01.2013 - 04.2013

Administrative Coordinator

Public Relations and Communication Professionals Association
06.2011 - 12.2013

Accounts Clerk

Imagine Communication
11.2010 - 12.2011

Dimploma in Digital Marketing -

Digital Marketing Institute (DMI)

BA Mass Communication with Advertising -

Eastern University Integrated in Learning Management

BA Mass Communication with Advertising -

Eastern University Integrated in Learning Management

HSC -

Bel-Air SSS, Mauritius

HSC -

Bel-Air SSS, Mauritius

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Ruth Emilie Begué