Richard Charles
Summary
Aspiring to lead as Head of Growth Marketing by driving lead generation and B2C campaign success through AI-driven strategies, influencer partnerships, and multi-channel initiatives. Experienced in managing contractors and leveraging training technology to optimize team performance and campaign effectiveness. Focused on delivering measurable growth and transforming marketing strategies into impactful results.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Senior Business Consultant
NexAxis Group Inc.
Istanbul, Turkey
11.2022 - 05.2024
- Driving Growth in African markets by continuously adapting to market trends and consumer behavior through AI-driven strategies
- Leveraging Digital Marketing Expertise to increase brand visibility, optimize online presence, and penetrate new markets with data-driven, targeted campaigns
- Leading Client Acquisition through strategic planning, brand positioning, and relationship building, resulting in expanded market presence and enhanced customer loyalty
- Analyzing Market Data to refine strategies, improve ROI, and align with company objectives
- Exploring Growth Opportunities through market research, competitor analysis, and identifying potential partnerships
- Proven Track Record in B2C lead generation, campaign execution, SEO, affiliate marketing, and driving top-of-funnel growth
- Results-Oriented: Implementing effective campaigns that increase engagement and drive measurable business growth
Business Development Manager
IUP Consultancy
05.2021 - 03.2024
- Leading International Expansion by establishing strategic partnerships with universities and organizations across multiple countries, driving global growth
- Developing Global Marketing Strategies utilizing paid marketing, SEO, campaign management, and affiliate programs to increase conversion rates, retention, and lead generation
- Executing Campaigns and managing influencer contracts to enhance brand visibility and attract high-quality prospects and candidates
- Conducting AI-Driven Training Sessions for admission advisors, improving their skills and boosting client satisfaction
- Identifying and Pursuing Growth Opportunities through business development initiatives and strategic partnerships, resulting in increased market presence and revenue
Event Marketing Manager
Hult Prize Foundation
04.2023 - 02.2024
- Coordinated all aspects of event marketing, collaborating with my team on logistics, budgeting, scheduling, staffing, and communication
- Identified marketing goals and objectives for each event, created budgets, and carefully selected venues to align with brand strategy
- Supervised the planning and execution of marketing events, guiding the team from initial concept through final implementation
- Organized and led monthly strategy meetings and conferences, facilitating brainstorming sessions for new marketing ideas and tactics
- Developed community engagement plans to boost participation and collaboration in marketing initiatives
- Ensured timely delivery and completion of marketing projects by implementing effective governance policies
Social Media Marketing Manager
B-Empire Magazine
01.2015 - 01.2023
- Directing the magazine's digital strategy and overseeing all social media activities
- Leading the social media team in executing impactful campaigns and crafting compelling content
- Enhancing user engagement and community participation across digital platforms
- Managing the Engagement Coordinator and serving as the Community Manager, fostering a strong online presence
- Contributing to brand growth and success by increasing awareness and driving results through innovative social media strategies
Education
MBA - Business Administration
Hult International Business School
10.2022 - 08.2023
Graduate Certificate - Marketing Management and Digital Strategy
Harvard Extension School
04.2023 - 05.2024
BA - Business Administration
Innovating Technology Center
09.2014 - 05.2018
Introduction to marketing - undefined
University of Pennsylvania
Digital Transformation Specialist Certifications - undefined
University of Virginia
Basic Data Descriptors, Statistical Distributions, and Application to Business - undefined
Coursera
Skills
Marketing and advertising
P&L Management
PeopleSoft
Market Analysis
Campaign management
B2C marketing
Consumer lifecycle
AI driven content
Campaign development
Database Management
Networking strength
AI and training technology
Influencer Marketing
High Leads Generation
SEO
Paid Marketing
Software
Google Analytics
Ahrefs
Salesforce
Marketing Cloud
Hotjar
Moz
Buffer
Trello
Mailchimp
Zapier
Canva
Personal Information
Hobbies: Travel: Passionate about exploring new cultures and destinations., Webinars: Enthusiastically participate in and host webinars to stay updated on industry trends, share knowledge., Research: Deeply interested in conducting research to uncover insights., AI Learning: Committed to learning about artificial intelligence and its applications in marketing., Social Media: Passionate about the power of social media as a tool for brand building, engagement.
Timeline
Event Marketing Manager
Hult Prize Foundation
04.2023 - 02.2024
Graduate Certificate - Marketing Management and Digital Strategy
Harvard Extension School
04.2023 - 05.2024
Senior Business Consultant
NexAxis Group Inc.
11.2022 - 05.2024
MBA - Business Administration
Hult International Business School
10.2022 - 08.2023
Business Development Manager
IUP Consultancy
05.2021 - 03.2024
Social Media Marketing Manager
B-Empire Magazine
01.2015 - 01.2023
BA - Business Administration
Innovating Technology Center
09.2014 - 05.2018
Introduction to marketing - undefined
University of Pennsylvania
Digital Transformation Specialist Certifications - undefined
University of Virginia
Basic Data Descriptors, Statistical Distributions, and Application to Business - undefined
Coursera
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