PRIYANKA MULLOO
Moka,Moka
Summary
Results-driven CRM & Retention Marketing Specialist with 3 years of experience in iGaming and retail environments, driving customer engagement, retention, and revenue growth through multi-channel campaigns.
Proven ability to design, execute, and optimize high-volume CRM campaigns across Email, SMS, and Push using Adobe Campaign. Strong expertise in customer segmentation, lifecycle marketing, and performance analysis, with a data-driven approach to improving KPIs such as open rates, CTR, and conversions.
Recognized for a strong analytical mindset and owning end-to-end campaign delivery, collaborating with cross-functional teams, and contributing to automation, customer journeys, and process improvements in fast-paced environments.
Overview
3
3
years of professional experience
10
10
years of post-secondary education
Work history
CRM executive Mecca Bingo Retail
Rank Interactive
Moka, Mauritius
2025.02 - Current
- Own end-to-end delivery of CRM campaigns, ensuring high-quality execution and compliance
- Develop and execute targeted promotional campaigns using Email, SMS push notification, and Direct mail data pull.
- Help increase customer engagement weekly from 30% to 40% and above through communication
- Reactivated 43% of customers within 6 months and maintained 47% retention rate.
- Build marketing workflows to support customer acquisition, retention, and reactivation.
- Use basic SQL for voucher creation, SMS Webpage creation, and ad hoc campaigns.
- Collaborate with stakeholders to strategically plan and execute targeted campaign deployments, ensuring all assets are brand-compliant and aligned with communication standards
- Optimize targeting strategies based on budget, channel, and campaign objectives
- Support performance reporting for BAU, ad hoc campaigns, and automation initiatives, delivering insights to drive optimisation and strategic decisions.
CRM Executive Mecca Digital
Rank Interactive
Moka, Moka District
2023.06 - 2025.03
- Develop, execute, and manage CRM campaigns by designing and delivering personalized communications aimed at customer retention and acquisition.
- Support onboarding and training of new team members, providing structured feedback and performance insights while collaborating cross-functionally to align customer messaging; effectively manage multiple campaigns and initiatives to meet deadlines in fast-paced environments.
- RESPONSIBILITIES
- Work cross-functionally with CRM leadership and commercial teams to deliver CRM strategy and ensure effective campaign execution.
- Sending promotions through multiple channels, including Email, SMS, and Push notifications, using Adobe software as the main platform to build communications for targeted customers
- Support CRM campaign quality assurance through rigorous pre-deployment testing and collaborate with cross-functional teams (CS, SEO, Commercial) to ensure seamless and consistent customer experience across all channels.
- Contributed to innovative ideas to streamline processes and enhance team efficiency, helped in projects to create best practices, implemented new ideas, and helped improve CRM processes
- Monitor and report on CRM campaign performance through weekly analysis of key KPIs, including open rates, click-through rates, conversions, and customer engagement metrics on a weekly basis.
Education
Bachelor in Business Management (BBM (Hons) - Business Management
University of Mauritius
Reduit, Moka District 2020.03 - 2023.02
Cambridge Higher School Certificate (HSC) - Business Management
Mahatma Gandhi Secondary School
Moka, Moka District 2013.01 - 2019.10
Skills
Key Strengths
- Experience across both digital (iGaming) and retail CRM environments
- Project Management
- Computer literate
- Teamwork
- Attention to detail
- Time Management
- Leadership
- Effective Communication
- Ability to work under pressure
- Digital Marketing
- Executive decision-making
- Competitor analysis
LANGUAGES
English
French
Hindi
OTHER QUALIFICATIONS
- Alliance Française
- Delf B2
- Internet and computing core certification (IC3) program
- Duke of Edinburgh International Award.
strengths
- Stakeholder management & cross-team collaboration
- Targeting strategy & planning support
- Retail & digital expertise
- Independent project execution & decision-making
- Pressure handling & problem-solving
- Eagerness to learn and adapt in challenging environments
Timeline
CRM executive Mecca Bingo Retail
Rank Interactive
2025.02 - Current
CRM Executive Mecca Digital
Rank Interactive
2023.06 - 2025.03
Bachelor in Business Management (BBM (Hons) - Business Management
University of Mauritius
2020.03 - 2023.02
Cambridge Higher School Certificate (HSC) - Business Management
Mahatma Gandhi Secondary School
2013.01 - 2019.10