Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic
Nishat Jahan Ara Islam

Nishat Jahan Ara Islam

Sodnak

Summary

With over 12+ years of experience as a seasoned brand and digital expert, I have a strong track record as a techno-commercial leader. Passionate about uncovering deep insights and identifying new needs, my expertise lies in creating brand strategies that capitalize on changing consumer lifestyles and drive new opportunities. I have hands-on experience in developing digital products and services for both B2C and B2B markets, as well as building agile teams, driving sales, and leading cross-functional groups in dynamic environments. Throughout my career, I have worked across diverse industries such as brand, ad tech, media, e-commerce, telecom, agritech, fintech, and IoT in Bangladesh. Renowned for my creativity, analytical and problem-solving skills, leadership abilities, and effective communication, I always keep the bigger picture in mind. With a customer-centric approach and strong execution abilities, I consistently deliver exceptional results.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Marketing Manager

Stewards Investment Capital
05.2024 - Current
  • Lead the website revamp project
  • Plan and manage social media channels
  • Design and execute monthly newsletters and statements
  • Plan event and sponsorship strategy and manage execution
  • Responsible for managing all the sub brands and their digital marketing channel.

E-commerce manager (2 month contract)

PriceGuru
02.2024 - 04.2024
  • Lead the ecommerce team for designing category campaigns
  • Manage internal and external stakeholders
  • Manage graphic design team and web content team
  • Plan and execute the digital marketing channels
  • Drive sales numbers for digital channels.

Head of Category Communication

Grameenphone Ltd
11.2017 - 12.2022
  • Responsible for developing and maintaining a distinctive, differentiated, and engaging category communications for Data, Voice, VAS, loyalty, IOT, Device, regions and Mobile for development projects, including visual identity & tone of voice across the entire customer journey
  • Guide the team for Planning the traditional & digital GTM & budget of relevant campaigns in alignment with the Business objectives, ensuring appropriate marketing mix for each campaign, managing approval (financial/ activity level) of GTM from relevant stakeholders managing three creative & digital agencies & ensuring effective creative & content in alignment with Brand strategy and Target customer insight.

Lead Specialist

Grameenphone Ltd
02.2015 - 10.2017
  • Responsible for developing brand strategy, planning and executing thematic brand campaigns/ marketing of non-product campaigns that directly contributes and impacts positively to the brand equity in alignment with GP's strategic ambitions -Plan and implement the Grameenphone brand campaign roadmap
  • Develop communication strategy & effective implementation plans for each campaign aligned with target segment
  • Drive Awareness and likeability of Grameenphone Mother Brand -development of brand campaigns periodically to drive key brand parameters i.e
  • Brand salience, brand TOM, brand preference etc.

PR & Communication Assistant Manager

Banglalink Digital Communications Ltd
07.2014 - 02.2015
  • Responsible for planning and executing all 3G\Data\MFS\sponsored event campaign\ event communication \corporate campaign
  • Looking after all the internal campaign planning and execution of all communication - Lead, plan and develop communication for all the self-produced event of Banglalink
  • Evaluate & make recommendation of the new ideas presented by the agency are in-line with the business needs/communication and company objectives
  • Develop brand strategies in-line with the overall business requirement prepare campaign plans in-line with planned activities to maximize business opportunities for 3G\Data\MFS
  • Lead, direct and control all the corporate and commercial campaign from beginning to end, ensuring all the projects are launched on time with optimal quality, innovative thinking & best results.

PR & Communication Senior Executive

Banglalink Digital Communications Ltd
01.2012 - 06.2014
  • Responsible for planning and executing all 3G\Data\MFS\sponsored event campaign\ event communication \corporate campaign
  • Develop brand strategies in-line with the overall business requirement - prepare campaign plans in-line with planned activities to maximize business opportunities for 3G\Data\MFS
  • Lead, direct and control all the corporate and commercial campaign from beginning to end, ensuring all the projects are launched on time with optimal quality, innovative thinking & best results.

PR & Communication Executive, Marketing

Banglalink Digital Communication Limited
08.2010 - 07.2011
  • Responsible for planning and executing all corporate sponsored campaign\ event communication and mobile financial services campaigns
  • Prepare strategies for yearlong sponsorship projects and mobile financial service launching and promoting campaigns
  • Agency management

Strategic Planner

Bangladesh Brand Forum
05.2010 - 08.2010
  • Developing Brand Strategies, and vision planning
  • Developing Brand Strategies & vision planning for clients
  • Brand and Marketing Consultancy through insight generation and strategy development
  • Sponsorship Planning and Arrangement

Business consultant, Industry and Rural Sectors Group

Katalyst
10.2009 - 01.2010
  • Branding Bangladeshi Furniture Industry in the domestic and export market - Assess and analyse selected sectors to identify growth opportunities and underlying problems impeding growth
  • Establish linkages with the key players - Formulate strategies to develop markets
  • Prepare periodic progress reports and communication materials for the project - Work in a team to develop and implement innovative solutions to ensure sustainable growth of the sector

Education

Digital Nanodegree -

Udacity

BBA (Major in Marketing) -

University of Dhaka

Skills

  • Brand Strategy
  • Campaign Planning
  • Communications Expert
  • Revenue Driver
  • Analytical thinking
  • Creative storytelling
  • Data-driven approach
  • Consumer engagement
  • Sponsorship events
  • Digital Marketing

Certification

  • Udacity Digital Diploma
  • In-sead Strategic Management
  • LEAP leadership training
  • Google Advance digital marketing

Awards

  • Dean’s Merit List
  • GSMA Digital Award (08/2022)
  • Best Commercial leader, Grameenphone achievers club
  • Best Brand Award
  • Commawards for many campaigns

Timeline

Marketing Manager

Stewards Investment Capital
05.2024 - Current

E-commerce manager (2 month contract)

PriceGuru
02.2024 - 04.2024

Head of Category Communication

Grameenphone Ltd
11.2017 - 12.2022

Lead Specialist

Grameenphone Ltd
02.2015 - 10.2017

PR & Communication Assistant Manager

Banglalink Digital Communications Ltd
07.2014 - 02.2015

PR & Communication Senior Executive

Banglalink Digital Communications Ltd
01.2012 - 06.2014

PR & Communication Executive, Marketing

Banglalink Digital Communication Limited
08.2010 - 07.2011

Strategic Planner

Bangladesh Brand Forum
05.2010 - 08.2010

Business consultant, Industry and Rural Sectors Group

Katalyst
10.2009 - 01.2010

Digital Nanodegree -

Udacity

BBA (Major in Marketing) -

University of Dhaka

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Nishat Jahan Ara Islam