Mishal Reebye

Social Media Management:

● Coordinated comprehensive social media strategies overseeing platforms such as YouTube, Facebook, and LinkedIn.

● Growing the company's followers to over 6300 on LinkedIN, representing a substantial increase of over 40% in growth.

Content Creation and Marketing:

● Spearheaded the creation of viral employee spotlight videos, corporate videos, and marketing collateral.

● Designed impactful advertisements for digital mall screens, outdoor billboards, and print media.

HR Marketing Support:

● Supported HR marketing initiatives across company events, university career fairs, and tech events. This included revamping roll-up banners, marketing materials, and the company booth.

Employer Branding:

● Managed ELCA's online presence, enhancing employer branding through engaging content on the company homepage and on social media channels. .

● Successfully elevated ELCA's reputation in the Mauritius ICT industry, resulting in 75 new hires in 2019-2020.

External Partnerships:

● Fostered industry relationships with third-party vendors, suppliers, agencies, media outlets, and partnerships with tech communities and universities, contributing to enhanced brand visibility and industry leadership.

Website & Intranet Management:

● Admin and content creator for ELCA's new HR career website (careers.elca.mu) and Intranet. Attracting over 4500 unique visits after it's launch in July 2023.

Corporate Communications:

● Introduced digital displays for internal communications to relay key information with rich multimedia elements.

● Contributed to the quarterly employee newsletter by curating relevant and engaging content.

Employee Engagement:

● Co-led the staff welfare team, driving impactful initiatives in CSR, sports, and events clusters. These efforts contributed to positive satisfaction survey scores.

Analytics and Budgeting

● Generated Monthly analytics reports from Social Media and company website using Matomo Analytics.

● Implemented and earmarked the Annual Marketing Budget

• Copywriting (high end resorts and medical industry) Digital Marketing Consulting services
• Text Translations from English to French vice versa
• Social Media Influencer Collaborations with various brands in retail and high end resorts in Mauritius.

• Market Analysis, reports and Trade Data monitoring for key clients in the fashion industry
• Managed & implemented induction training programs for new hires.
• Implemented communication-strategies across all merchandising teams to improve and strengthen client relationships
• Coordinated client visits for representatives of Zara, Next, Topman, Topshop & other fashion retailing conglomerates - UK & South African Market
• Managed the company's sub-brand 'Fashion House' social media account and piloted their marketing initiatives.

• Managed Credit Card Rewards programme for over 800 card holders
• Revamped & standardised corporate brand guidelines
• Campaign Drafts for billboards & media outlets
• Developed & curated promotional materials: Flyers, brochures & event invitations
• Coordinated incentive to launch Formula 1 Grand Prix package
• Executed daily media monitoring and systemised press clippings
• Assisted in monthly internal corporate newsletters & Annual Report.

• Spearheaded successful animal food drives for rescued stray dogs, showcasing a strong commitment to animal welfare
• Orchestrated food pack donations to disaster-stricken villages, providing immediate relief and aiding in their recovery
• Coordinated the distribution of stationery, rations, and school supplies for an NGO supporting orphaned children, ensuring their educational needs were met
• Mobilized the community and organized blood drives, resulting in over 50 pints donated to local blood banks
• Advocate for environmental stewardship, led the organization of World Cleanup Day for three consecutive years, fostering a culture of environmental responsibility.