Maya Carmeli
Tel Aviv,Israel
Summary
Dynamic leader with a proven track record, adept in strategy planning and executing with a creative problem-solving approach. Spearheaded product visions, leading to a 4M EUR seed round and a 45% growth. Managed cross-functional teams,
with more than 70 team members. Expert in agile methodologies and data-driven decision-making, consistently delivering innovative solutions and substantial growth.
Overview
18
18
years of professional experience
Work History
CPO
Klearly
Tel Aviv, Israel
06.2024 - Current
- Created the product vision, which led to a 4M EUR seed round.
- Actively participating in investors' meetings—both existing and new.
- Created and executed the OKR process in the company, which created alignment and focus among all teams.
- Building the product strategy and operations -> Implementing working methodologies, defining persons, creating feedback loops, improving product quality and building the company's roadmaps.
- Implemented a data-driven approach in the company, which helped the company focus and gain an average of 45% growth month over month.
- Manage a team of product managers and data analysts
VP Product
UNIPaaS
12.2020 - 11.2023
- Company Overview: UNIPaaS provides ISVs with embedded UI component solutions for building financial products within their platforms.
- Led the company's efforts to identify product/market fit, focusing stakeholders on the right market segment, which yielded our first customers.
- Created a product vision, strategy, and principles.
- Actively contribute to investors and board meetings, sharing the product vision and strategy.
- Built a team of three PMs: developed working methodologies, created feedback loops with customers, and built the company's first product suite from discovery to delivery.
- Led stakeholders through OKRs while developing the company's first roadmap.
- Built and managed the roadmap of the company.
Growth Director
IL Makiage
07.2020 - 12.2020
- Led the development of a new international brand.
- Opened a new region for the existing e-commerce brand.
- Led the integration of local payment methods, such as Klarna, which yielded a successful launch with 30% month-over-month growth.
- Conduct multiple A/B tests, with an average of 20% growth in the funnel.
- Collaborated with senior leadership to set long-term objectives for the new region.
Head of Product and E-commerce
Adika Style
02.2018 - 05.2020
- Managed 50 people in seven different teams, implemented cross-team processes to produce a cutting-edge e-commerce experience.
- Led a broad user experience concept, responsible for E2E personalized user experience on local and global e-commerce websites.
- Initiated, planned, and executed quarterly and monthly e-commerce strategy meetings to drive revenue according to selected KPIs, which for the first time created alignment between multiple teams in the company.
- Built and executed a product roadmap, which led to an average yearly growth of 70%. Roadmap initiatives were focused on creating personalized, omni-channel user experiences and refining our 'Try & Repeat' stock purchase algorithm.
- Collaborated with early-stage start-ups to develop value-driving features for ADIKA and partners.
- Enabled ADIKA’s growth by handling global e-commerce legislation.
Volunteer Product Consulting
Visit.org
09.2017 - 02.2018
- Advised on creating solutions to help companies discover philanthropy-oriented activities.
Product Manager
Adika Style
01.2015 - 01.2018
- Responsible for the full product life cycle. Increased the overall conversion rate by an average of 30%.
- Product manager of four operative e-commerce websites. Conduct multiple A/B tests for each website.
- Worked with the creative team—UX designers, styling, and studio—to define UI/UX principles in order to create an amazing, branded user experience full of WOW moments.
- Built Adika's first in-house development team: developers, QA, and project managers. Managed a team of five: PMs, developers, and QA.
- Implemented agile methodology for product specification, code preservation, and testing.
- Implemented an efficient product life-cycle methodology that saved approximately 40% of development costs.
Webmaster
Adika Style
01.2014 - 12.2014
- Managed the outsourced R&D team while building the new ADIKA website.
- Monitored user feedback on various webpages to identify areas of improvement.
Head of 'shevet Macabim', a Scout Branch
Israeli scouts
09.2006 - 09.2008
- Led a group of 100 high school kids and 300 kids aged 9 to 14.
- Wrote and executed educational programs for all ages.
- Managed a yearly budget of 0.5M ILS, and a summer camp budget of 2M ILS.
Education
MBA -
Tel Aviv Academic College
Tel Aviv09.2017
Bachelor of Science - Mechanical Engineering
University of Tel Aviv
Tel Aviv09.2013
Skills
- Excellent communication skills
- Creative Problem-Solving Skills
- Strategy planning and execution
- Analytical thinking
- Data-driven decision-making
- Agile management methodology
Military Experience 08/01/04 - 08/01/06
IDF - Artillery force, Graduated fire management course with honors,
Timeline
CPO
Klearly
06.2024 - Current
VP Product
UNIPaaS
12.2020 - 11.2023
Growth Director
IL Makiage
07.2020 - 12.2020
Head of Product and E-commerce
Adika Style
02.2018 - 05.2020
Volunteer Product Consulting
Visit.org
09.2017 - 02.2018
Product Manager
Adika Style
01.2015 - 01.2018
Webmaster
Adika Style
01.2014 - 12.2014
Head of 'shevet Macabim', a Scout Branch
Israeli scouts
09.2006 - 09.2008
MBA -
Tel Aviv Academic College
Bachelor of Science - Mechanical Engineering
University of Tel Aviv
Similar Profiles
Shir FuchsShir Fuchs
Revenue Operations Team Lead at WSC SportsRevenue Operations Team Lead at WSC Sports
Alec YefremovAlec Yefremov
Public Activity Manager at PeaceNowPublic Activity Manager at PeaceNow
Sophia BaranesSophia Baranes
Country Director at Innovation: AfricaCountry Director at Innovation: Africa