Marie Véronique Christine Chellapen
Calodyne
Summary
Marketing specialist with 8 years of experience in FMCG field and 10 years in the Petroleum sector. I have acquired great experience with different portfolio of products and services. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
Head of Marketing
Rogers Hospitality
07.2023 - Current
- Collaborate with Sales & Revenue team to develop and execute a unique calendar to promote the hotels tactical offers
- Market intelligence: Research competitor offerings and carry out market research data to establish product pricing, offerings, unique selling points
- Create the customer journey & earmark touchpoints to sharpen marketing tactics and business opportunities
- Create and/or review the experiences whilst showcasing & strengthening the pillars which define the brands
- Create synergies between hotels, leisure and QSR sectors to enrich experiences and premiumize the offerings
- Improve our online reputation by presenting up-to-date information and highlighting our unique selling points (USPs)
- Define our ideal Segmentation per source market / per channel / per season / per property & a clear strategy to increase repeaters business development.
Head of Marketing
Somags Ltd (Jumbo/Carrefour) – GBH Group
07.2022 - 06.2023
- Developed and implemented the annual promotional strategy in alignment with seasonal variations and market dynamics
- Collaborated closely with the purchasing and logistics teams to successfully launch two monthly digital catalogues
- Conducted comprehensive analyses of competitor offerings and emerging consumer trends for benchmarking purposes
- Offered significant organizational insights to enhance the Merchandiser's plan
- Created compelling communication materials to support store initiatives
- Generated innovative sales concepts and proposed effective signage strategies
- Supervised specific projects in collaboration with designated suppliers
- Formulated and executed the online digital strategy for the entire year
- Effectively managed and controlled marketing operational expenditures
- Played a key role in the brand transition from Jumbo to Carrefour, collaborating closely with the Carrefour Team.
Network Manager
Engen Petroleum (Mauritius) Ltd
04.2013 - 03.2020
- Developed and implemented sales and marketing campaigns & promotions to provide revenue growth for the retail division as per KPI through
- Digital lottery campaign (2019) (+2mn incremental litres of fuel)
- National lottery campaign (2016-2018)
- Dealers Incentive (year on year)
- Convenience promotions (2012-2013)
- Motorshow (2012-2014) – has driven 50,000 visitors
- Launched the social media platform in September 2018
- Collaborated on the set up of yearly strategy and prepare monthly calendar with scope of improving the fan base, improving Engen brand image and awareness
- (18,000 followers)
- Supervised all brand communication to ensure full alignment with brand standards (on service stations and media channels)
- Managed and executed, Engen Corporate marketing activities, product launch, and national campaigns
- Prepared the yearly Brand calendar for Retail & Convenience channels
- Launched the quarterly Internal newsletter (2016 until now)
- Prepare the creative brief for the Motor show (2013-2015) and worked closely with creative & PR agency
- Calibrate with agency (DCDM research) to prepare the questionnaire and route to market research (Mystery shopping – 2013-2018) (NPS 2017-2018)
- Launched the Dynamic service (client service program) on all Retail sites and ensure staff are trained each year
- Launched of new fuel additive (Dynamic diesel) on retail and ensured flawless execution on Retail sites (2014)
- Collaborated with HOLCIM for the road safety awareness campaign (2015)
- Active member of the CSR committee from 2015-2017.
Convenience Store Specialist
Engen Petroleum (Mauritius) Ltd
02.2012 - 04.2014
- Expand Engen Convenience business in retail in Mauritius with; The opening of eight convenience outlets and seven 24/7 operated service stations, which includes the training of staff (pump attendants, cashiers and merchandisers) and putting in place all the controls for a smooth operation on service stations
- Streamed of five new full fledge service stations since 2012
- Evaluate return-on-investment and profit-loss projections for each Engen service stations
- Ensured all agreements and contracts are secured on time with our service stations
- Opened 5 Quick Shops in a row, namely La Vigie, Bagatelle, La Croisette in one year
- Standardised the look and feel of the Quick Shop as per brand guidelines
- Trained all staff on; Winbranch, Dynamic service, merchandising and planograming skills
- Prepare and execute convenience promotion calendar
- Prepare the sites for Petronas HSEQ audit (2012)
- Strike key agreements such as end of year rebates with stakeholders to increase profit.
Brand Manager
Happy World / Pizza Hut
02.2010 - 02.2012
- Developed and executed marketing plans
- Coordinated meetings with development team and project management for promotions, packaging designs
- Preparation of long-term brand plan and marketing presentations
- Retail sales reporting and analysis
- Consumer research project execution and analysis
- Review sales forecasts and production planning.
Trade development manager
British American Tobacco
- 08.2010
- Assured the seamless products delivery by managing the distribution structure/model
- Assessed the resources and budgetary requirements to carry out operations
- Negotiated the trading terms with vendors, mitigated credit risk, and ensured conformance with customer pricing guidelines
- Developed lifecycle plans for each brand to capitalise all stages of the products
- Enhanced in-store visibility of the key strategic brands in compliance with trade merchandising policies and space management practices.
Debit & Credit Cards Specialist
State Bank of Mauritius
11.2009 - 02.2010
- Contributed to the success of marketing programmes related to the credit card usage and enforced effective controls for cost and performance management
- Introduced credit card usage programmes in conjunction with internal and external parties
- Designed new products offerings by researching customer spending behaviours and patterns
- Supported top management in the designing of a new strategy by collecting and analysing market information.
Marketing & Convenience Manager
Engen Petroleum (Mauritius) Ltd
03.2020
- Launched the Food corner concept on one site
- Seeked an integrated loyalty solution for the Retail network
- Develop and implement the integrated marketing and communication plans for each line of business and put up a strong align Key Performance Indicators
- Strategically planned, executed, and managed targeted promotions with key partners for the Convenience network
- Exploring usage of new technologies to support our instore initiatives such as online ordering / curb side pickup
- Spearheaded internal customer survey (via NPS)
- Manage and control Opex and Capex
- Manage the digital space, external and internal communication of Engen.
Education
Master’s in Marketing Science -
Geneva Business School
01.2018
Master’s degree in Strategic Marketing - Global Marketing
London Business School and Finance
01.2017
Specialisation: Global Marketing -
London School of Business and Finance
01.2017
Higher Diploma in Integrated Marketing & Communication -
DCDM Business School (AAA School of Advertisement)
01.2006
Skills
- Collaborative team player
- Creative
- Process improvements
- Persuasive communicator
- Research-based decisions
- Go-To-Market Strategy Development
- Product Launches
- Direct Marketing Campaigns
- Social Media Engagement
- Campaign Planning
- ROI Analysis
- Cross-Functional Team Leadership
- Sales Promotions
- Recruitment and Hiring
- Media Relations
- Digital Advertising
- Marketing Plan Development
- Promotions
- Strategic Marketing
- Project Management
- Trade Shows
- Branding
- Digital Marketing
- Reporting Capabilities
- Deadline-Driven
- Innovative
- Budget Oversight
- Campaign Management
- Training and Mentoring
- Presentations
- Excellent Written and Verbal Communicator
- Enthusiastic Team Player
- Advertising
Languages
French
First Language
English
Elementary (A2)
A2
Timeline
Head of Marketing
Rogers Hospitality
07.2023 - Current
Head of Marketing
Somags Ltd (Jumbo/Carrefour) – GBH Group
07.2022 - 06.2023
Marketing & Convenience Manager
Engen Petroleum (Mauritius) Ltd
03.2020
Network Manager
Engen Petroleum (Mauritius) Ltd
04.2013 - 03.2020
Convenience Store Specialist
Engen Petroleum (Mauritius) Ltd
02.2012 - 04.2014
Brand Manager
Happy World / Pizza Hut
02.2010 - 02.2012
Debit & Credit Cards Specialist
State Bank of Mauritius
11.2009 - 02.2010
Trade development manager
British American Tobacco
- 08.2010
Master’s in Marketing Science -
Geneva Business School
Master’s degree in Strategic Marketing - Global Marketing
London Business School and Finance
Specialisation: Global Marketing -
London School of Business and Finance
Higher Diploma in Integrated Marketing & Communication -
DCDM Business School (AAA School of Advertisement)
Similar Profiles
Michèle Dorothy GentilMichèle Dorothy Gentil
Purchasing Officer at Rogers HospitalityPurchasing Officer at Rogers Hospitality
SHEILISHREE AVALA-GURRIAHSHEILISHREE AVALA-GURRIAH
Acting Assistant Accountant at Rogers Hospitality Operations LtdActing Assistant Accountant at Rogers Hospitality Operations Ltd
Azmatally POKEERBUXAzmatally POKEERBUX
Assistant Accountant at Rogers Hospitality Operations Ltd - Veranda Grand BaieAssistant Accountant at Rogers Hospitality Operations Ltd - Veranda Grand Baie