Laurent Desmarais
La Flora
Summary
With over 20 years of experience in designing logos, stationery, flyers, brochures, posters, signage, vehicle branding, packaging, and social media graphics, I’ve had the pleasure of helping many clients bring their visions to life.
I truly enjoy collaborating with clients to create designs that not only meet their needs but also elevate their brand. I’d love the opportunity to work with you and contribute to your success.
Overview
21
21
years of professional experience
Work History
Freelancer
Self Employed
04.2021 - Current
- Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners, packaging and other promotional material.
- Developed layouts, logos, branding materials to meet client requirements.
- Collaborated with marketing teams to ensure brand consistency across all digital platforms.
- Worked closely with copywriters to create visually appealing content that accurately reflects the brand's message.
- Designed and created high-quality visuals for print, web, and social media campaigns.
Senior Graphic Designer
Wicre8 Ltd
Pamplemousses
08.2008 - 03.2021
- Negotiated contracts with outside vendors while ensuring cost savings opportunities.
- Reviewed work from junior designers for accuracy and adherence to brand guidelines.
- Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners and other promotional material.
- Developed layouts, logos, branding materials, and illustrations to meet client requirements.
- Maintained organized archives of all completed projects for future reference.
- Edited existing designs based on feedback from stakeholders and clients.
- Participated in brainstorming sessions with team members to generate ideas for upcoming projects.
- Reviewed work submitted by other designers in order to ensure quality assurance standards were met.
- Provided guidance and mentorship to junior designers on various creative tasks.
- Identified opportunities to improve existing designs by incorporating current trends in graphic design.
- Researched graphics software to speed and improve job production.
- Conferred with clients to determine requirements and layout designs.
- Used digital camera to produce layout prints for clients.
- Developed standard agency settings for plotter and laser printers to speed production work.
- Oversaw product design, print design and marketing collateral from concept to completion.
- Marked up, pasted and compiled final layouts for printer.
- Determined size and layout of copy material and selected styles and size of fonts.
- Developed layouts for product graphics, company collateral and web sites.
- Created design concepts and sample layouts using knowledge of layout and design principles.
- Prepared instructions and guidance for workers assembling final layouts for printing.
- Reviewed final layouts, making improvements and suggestions as needed.
- Produced projects for advertising and informational purposes.
- Assisted in the development and maintenance of brand guidelines to ensure consistency across all materials.
- Collaborated with marketing teams to create cohesive designs for brand identity and promotional materials.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Developed creative concepts for client presentations, effectively communicating design vision.
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
- Presented design concepts to stakeholders, articulating design choices and revisions as needed.
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Provided creative direction and mentorship to junior design staff and interns.
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Worked with customers to present mockups and collect information for adjustments.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Executed photo editing and manipulation tasks to enhance visual content.
- Submitted design ideas to plan projects with customers and managers.
- Designed mockups and wireframes utilizing graphics software skills.
- Enhanced existing designs with new layouts, graphics and content.
- Oversaw work of junior designers, keeping team members working within established deadlines.
- Enhanced design process by offering multiple solutions in conceptual models, layout and typography.
- Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.
- Wrote precise specifications for printing and reproduction for printing vendors.
- Developed detailed project plans with timelines and deadlines for graphic design projects.
Graphic Designer
Beetle Inc
Durban, Kwazulu Natal
09.2004 - 07.2008
- Assisted in selecting colors, images, text style and layout for each project.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Maintained up-to-date knowledge of industry trends in graphic design technologies.
- Provided support on photo shoots related to the project's needs.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Contributed ideas to brainstorming sessions regarding new products or features.
- Developed creative concepts for client presentations, effectively communicating design vision.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
- Designed compelling graphics and visual materials for marketing campaigns across various platforms.
- Provided creative direction and mentorship to junior design staff and interns.
- Assisted in the development and maintenance of brand guidelines to ensure consistency across all materials.
- Created print materials, such as brochures, flyers, and business cards, from concept to completion.
- Managed multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards.
- Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs.
- Implemented client feedback into design revisions, ensuring final deliverables met project requirements.
- Executed photo editing and manipulation tasks to enhance visual content.
- Maintained a digital asset library, organizing graphics, photos, and artwork for easy access.
- Oversaw the production process, including selecting paper, inks, and finishes for print materials.
Graphic Designer
Goldswain Advertising
Durban, Kwazulu Natal
04.2003 - 08.2004
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Provided support on photo shoots related to the project's needs.
- Contributed ideas to brainstorming sessions regarding new products or features.
- Participated in brainstorming sessions to generate new ideas and concepts for projects.
Education
Degree in Graphic Design With Speciality in Art Direction - Graphic Design
AAA School of Advertising
10-2002
Skills
- Corporate Branding
- Production Layouts
- Logo creation
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
- Digital graphics
- Complex Problem-Solving
- Designing pages
- Billboard design
- Layout Design
- Packaging Design
- Image Sourcing
- Branding
- Art Direction
- Graphic Design
Languages
French
First Language
English
Intermediate (B1)
B1
References
References available upon request.
Timeline
Freelancer
Self Employed
04.2021 - Current
Senior Graphic Designer
Wicre8 Ltd
08.2008 - 03.2021
Graphic Designer
Beetle Inc
09.2004 - 07.2008
Graphic Designer
Goldswain Advertising
04.2003 - 08.2004
Degree in Graphic Design With Speciality in Art Direction - Graphic Design
AAA School of Advertising
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