Kam Retnasami
Toronto,ON
Summary
- Highly Experienced & Accomplished VP of E-Commerce Marketing Looking for Similar Position
- B.S. & M.B.A. degrees from the U.S. with expertise in Digital Marketing & E-Commerce
- Certified Digital Marketing Professional from University of Toronto & Cornell University
- 24+ years of work experience in the marketing field (20+ years at management level)
- Multinational work experience - Walt Disney, Ernst & Young, Adecco Canada, LUX Resorts
- Advanced e-marketing skills & actively engaged in e-commerce since 2000
- Extensive international travel experience - 70+ countries visited
- Perfectly bilingual - very fluent in both French and English
Overview
27
27
years of professional experience
Work History
Vice President of E-Commerce Marketing, Digital Sales & Loyalty
The Lux Collective
10.2010 - 07.2024
- The LUX Collective is a luxury multi-brand hotel group and management company consisting of four distinct hotel brands, with its flagship brand being LUX Resorts & Hotels (www.luxresorts.com).
- LUX Is one of the fastest-growing mid-sized luxury hotel chains, with 25 resorts and hotels in Mauritius, Maldives, Reunion Island, Zanzibar, China, Vietnam, and U.A.E. It has won multiple prestigious/world-renowned awards and has been ranked as one of the top luxury hotel brands in the world
- My job consisted mainly of maximizing direct bookings and revenue from our websites, through various ecommerce, digital sales, and loyalty marketing strategies (all done in-house).
- I led a small but highly efficient team and my responsibilities included the implementation and management of e-commerce, digital sales, and loyalty marketing campaigns, as well as training and managing my team
- Our digital marketing and e-commerce strategies were very successful. During my tenure, we saw Return on Ad Spend (ROAS) often averaging around 20:1 and phenomenal growth in terms of Web Revenue (from $1M/year to $40M/year) & Direct Revenue Ratio (the direct business share growing from 2% to 30%).
National Marketing Manager - Canada
Michael Page Canada
06.2010 - 10.2010
- Assisted all branches in Canada with their online marketing needs (mainly for candidate attraction), using the following e-marketing strategies: E-Recruitment (online job postings and marketing), Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-Mail Marketing, Social Media Marketing, Online PR, and Website Performance Optimization through Google Analytics.
National Marketing Manager - Canada
Adecco Canada
10.2007 - 04.2010
- Focused on both Client Attraction and Candidate Attraction.
- Wrote and implemented marketing plan every year.
- Conducted marketing research (competitor analysis, customer analysis, and market analysis).
- Conducted various e-marketing campaigns to attract clients.
- Assisted all branches (50+) nationwide with their marketing needs (mainly for candidate attraction),
- Implemented various digital marketing tactics in-house, such as SEO, SEM/PPC, E-Mail Marketing, Social Media Marketing, Online PR, Website Performance Optimization through Google Analytics, and Website Conversion Rate Optimization.
- Managed the production and publication of Adecco's bi-annual magazine (Lead).
- Occasionally wrote articles and whitepapers for lead-nurturing and PR purposes.
- Increased traffic to website (Adecco.ca) by over 100% for 2 years in a row, making it the most visited website in the staffing industry in Canada.
- Increased candidate leads by 150% in 2008, exceeded target for client attraction by 150% in 2009, and increased client leads by 100% in Q1 2010.
E-Marketing Manager
Eucis Global Services
04.2006 - 06.2007
- Developed and implemented marketing plans.
- Developed and implemented e-business plans.
- Created and launched e-marketing campaigns.
- Prepared marketing proposals for potential clients.
- Updated/managed and e-marketed website.
- Conducted marketing research (customer/competitor/market analysis).
- Performed Search Engine Optimization and Search Engine Marketing.
- Project-managed marketing and e-business projects for clients worldwide.
- Managed a team of marketing professionals performing marketing tasks for clients.
Marketing Officer
Leal Communications & Informatics Ltd
11.2002 - 12.2005
- Developed and implemented marketing plan (including planning/organization of events).
- Created, conducted, and managed advertising and marketing/e-marketing campaigns.
- Conducted marketing research (customer/competitor/market analysis).
- Created, managed, and e-marketed LCI's first website (www.lci.mu).
Marketing & E-Business Consultant
Ernst & Young Global Consulting Services
04.2001 - 03.2002
- Conducted marketing and e-business research to identify market trends and potential clients.
- Wrote several marketing and e-business plans.
- Advised Ernst & Young's clients about various business management information systems, strategies and solutions.
- Created, managed, and e-marketed the first website of Ernst & Young Mauritius.
Marketing Intern
Walt Disney World
06.1997 - 02.1998
- Marketing and sales of Disney's hotels, cruise line, theme parks, and other vacation packages through Disney's central reservation department
- Retail sales of Disney's products/services at Disney's various shops (and assisting in the management of its retail outlets).
Education
MBA - International Business & Marketing
University of South Alabama
Mobile, Alabama, USABachelor of Science - Business Management & Computer Information Science
University of West Alabama
Livingston, Alabama, USAAdvanced Certificate - New Media Marketing (Hotel Digital Marketing)
Cornell University
Ithaca, New York, USAAdvanced Certificate - Internet Business & Technology (E-Marketing)
University of Toronto
Toronto, Ontario, CanadaAdvanced Certificate - Sales & Marketing + Customer Service Management
Disney University (Walt Disney World College Program)
Orlando, Florida, USASkills
- Search Engine Optimization (SEO)
- Search Engine Marketing/Advertising
- Social Media Marketing/Advertising
- Pay-Per-Click (PPC) Advertising
- Web Conversion Rate Optimization
- Online Display Advertising
- Remarketing (Retargeting Advertising)
- Online Reputation Management
- Web Analytics & Performance Analysis
- E-Mail Marketing
- Loyalty Marketing
- Customer Relationship Management
- E-Business/E-Commerce Development
- Web Development
- HTML
- WordPress CMS
- WooCommerce
- Meta Search Marketing
- Strategic Marketing Management
Timeline
Vice President of E-Commerce Marketing, Digital Sales & Loyalty
The Lux Collective
10.2010 - 07.2024
National Marketing Manager - Canada
Michael Page Canada
06.2010 - 10.2010
National Marketing Manager - Canada
Adecco Canada
10.2007 - 04.2010
E-Marketing Manager
Eucis Global Services
04.2006 - 06.2007
Marketing Officer
Leal Communications & Informatics Ltd
11.2002 - 12.2005
Marketing & E-Business Consultant
Ernst & Young Global Consulting Services
04.2001 - 03.2002
Marketing Intern
Walt Disney World
06.1997 - 02.1998
MBA - International Business & Marketing
University of South Alabama
Bachelor of Science - Business Management & Computer Information Science
University of West Alabama
Advanced Certificate - New Media Marketing (Hotel Digital Marketing)
Cornell University
Advanced Certificate - Internet Business & Technology (E-Marketing)
University of Toronto
Advanced Certificate - Sales & Marketing + Customer Service Management
Disney University (Walt Disney World College Program)
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