Hanaite Kaanga
Lusaka
Summary
With 6+ years of expertise in digital marketing and communications, I specialize in crafting data-driven strategies that drive engagement and business growth across industries such as FMCG, Finance, Real Estate, Hospitality, Construction, and Health. My strong background in communication ensures clear brand messaging, effective audience engagement, and seamless coordination across digital and traditional channels.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Officer
GS Cash Advance
10.2024 - Current
- I manage digital operations at GS Cash Advance, overseeing social media, performance monitoring, and strategy implementation. I develop campaigns to enhance brand awareness, engagement, and lead generation while ensuring best practices. Additionally, I align digital initiatives with the company’s overall strategy for measurable success.
Digital Marketing Specialist
Giraffe Creatives
05.2024 - 10.2024
- Led the digital marketing department and oversaw the content creation team.
- Develop and execute digital marketing strategies across multiple channels, including social media and media placements.
- Manage budgets and ensure digital campaigns meet client goals and KPIs.
- Provide marketing support, and maintain media relations for clients.
Digital Marketing Account manager
Giraffe Creatives
01.2019 - 05.2023
- Managed client accounts, developing and executing marketing and advertising campaigns
- Provided creative direction for digital content, overseeing social media and online communications
- Built and maintained strong client relationships, ensuring timely project completion
- Monitored and optimized digital performance, generating detailed reports and actionable insights
Content Developer (Consultancy)
Belva Digital Ltd Nairobi
10.2019 - 12.2019
- Helped develop social media content for a Financial Service Company (Tingg-Zambia).
Social Media Assistant
Giraffe Creatives
08.2018 - 02.2019
- Assisted in managing multiple client social media accounts, developing content strategies, and engaging with audiences.
- Conducted weekly research on trends and innovations in social media.
- Helped maintain engagement with online communities, driving interaction and awareness.
Advertising and Sales Assistant
Monet Digital Media Solutions Limited
08.2013 - 10.2014
- Assisted in managing multiple client social media accounts, developing content strategies, and engaging with audiences.
- Conducted weekly research on trends and innovations in social media.
- Helped maintain engagement with online communities, driving interaction and awareness.
Education
Bachelor's Degree - Mass Communication & Journalism
Cavendish University Zambia
12.2018
High School Certificate - Grade 10 -12
Kansenshi Secondary School
01.2012
Skills
- Leadership and Team Management
- Project Management
- Social Media Marketing (SMM)
- Customer Relationship Management (CRM)
- Content Creation and Strategy
- Digital Campaigns and SEO
- Data Analysis and Performance Tracking
- Communication and decision-making
- Adaptability and Problem Solving
- Marketing automation tools
- Market research analysis
- Google analytics
References
- Kelvin, Kaypa, +260 977575551, Inspired Creatives Solutions Ltd
- Joe, Mulendema, mulendema@gmail.com, +12028561616, Embassy of the Republic of Zambia - Washington D.C.
- Taonga, Kaonga, tkaonga28@gmail.com, +260 96 7990935, Syngenta Zambia
Certification
- Diploma In E -Business, Alison - 2021
- Diploma In Marketing Management, Alison - 2020
- Digital Marketing, Udemy - 2020
- Google Digital Garage, Fundamentals of Digital Marketing -2019
Languages
Bemba
Tonga
English
Hobbies
Reading Business Journals, news and motivation, books, Browsing, Travelling, History and Music.
Brands I worked on:
- Yoyo Foods
- Trade Kings Group
- Emaar Consult, Kenya
- 269 Brands
- Pembe Flour Mills Zambia
- Lilayi Lodge
- Giraffe Creatives
- NISCO Group
- Pharmanova (Klori Pure)
- DIGIPrint
- Xerox
- The workshop
- Dairy Gold
- AMG construction and steel
- One World
- Goldman Insurance
Timeline
Digital Marketing Officer
GS Cash Advance
10.2024 - Current
Digital Marketing Specialist
Giraffe Creatives
05.2024 - 10.2024
Content Developer (Consultancy)
Belva Digital Ltd Nairobi
10.2019 - 12.2019
Digital Marketing Account manager
Giraffe Creatives
01.2019 - 05.2023
Social Media Assistant
Giraffe Creatives
08.2018 - 02.2019
Advertising and Sales Assistant
Monet Digital Media Solutions Limited
08.2013 - 10.2014
High School Certificate - Grade 10 -12
Kansenshi Secondary School
Bachelor's Degree - Mass Communication & Journalism
Cavendish University Zambia