Coordinated remote team of 2–3 by assigning tasks, reviewing editorial work, sharing feedback, onboarding new members, and providing ongoing training.
Helped shape content strategy through competitor analysis, keyword research, and gap review to identify growth opportunities and guide editorial planning.
Researched, wrote, edited, and optimized 100+ blog articles and 1000+ location and product pages to match search intent, market demand, and supply availability.
Wrote an article that generated 22000+ annual visits, plus a wider content portfolio that increased website traffic and clicks.
Led brand content initiative for LLMs to influence AI-generated responses and build more consistent brand narrative.
Built prompt-based workflows with ChatGPT and Claude to automate content projects, standardize deliverables, and meet internal quality and editorial requirements.
Used Google Search Console, Looker Studio, Semrush, and Ahrefs for keyword research, search monitoring, and content improvement opportunities.
Freelance Copywriter
Self-employed
Poland
01.2021 - 01.2022
Created dynamic, audience-focused copy that drove website traffic and reinforced brand communication.
Researched and developed website and marketing content that enhanced client visibility and increased audience engagement.
Wrote and published social media content customized for various platforms and target audiences, improving interaction rates.
Copywriting Intern
Contadu
Poland
03.2021 - 06.2021
Edited and proofread copy to ensure clarity and accuracy, enhancing overall content quality.
Researched and assigned topics to create relevant and engaging content that informed the target audience.
Gained practical experience in content research and digital copywriting, contributing to editorial standards.
Content Writer | Pineapple Cloud Mauritius
Self-employed
Mauritius
05.2020 - 05.2021
Interviewed eight entrepreneurs, developing content that enhanced their visibility and showcased their experiences.
Researched local business topics, translating interviews and insights into audience-focused articles to engage readers.
Founded a blog to address challenges faced by small businesses and entrepreneurs in Mauritius.
Entrepreneur
Claws & Ruffles Limited
Mauritius
07.2014 - 07.2019
Built and managed fashion business, establishing a recognized brand and cultivating a loyal customer base in the Mauritian market.
Grew the brand's Facebook audience to more than 25,000 likes within the first three years through consistent content creation and audience engagement.
Created engaging Instagram and Facebook content while collaborating with editorial teams and photographers to enhance brand visibility.
Managed daily customer relationships through email, chat, phone, and face-to-face channels to ensure high satisfaction.
Trained sales staff to maintain service quality and deliver a consistent customer experience.