JAMSED MOHAMUD
Curepipe
Summary
Results-oriented Marketing Specialist skilled in creating innovative marketing materials across diverse projects. Establishes rigorous standards and implements protocols to ensure consistently high-quality outcomes. Organized and dependable with strong organizational skills, eager to contribute to achieving company objectives. Seeking a full-time position that offers professional challenges, utilizing interpersonal, time management, and problem-solving skills effectively. Detail-oriented team player capable of managing multiple projects simultaneously with precision.
Overview
16
16
years of professional experience
Work History
Team Leader - CRM Operations
ServTech
01.2024 - Current
- Construct email, push message, SMS text and other communication mediums. This includes both ad-hoc and automation triggered campaigns.
- Analyzing our customers' segments and looking to increase player usage based on received information.
- Supervising the organizations direct communications with customers and promptly solving issues.
- Constantly studying the organization’s direct competitors and analyzing how they handle customer relationships.
- Overseeing the interactions between customers and key team members.
- Developing new ways to meet player needs.
- Collaborate with cross-functional teams, including marketing, operations, and analytics, to align CRM initiatives with business objectives.
- Segment player databases based on criteria such as player value, activity, preferences, and demographics.
- Develop and execute personalized marketing campaigns and promotions targeting specific player segments, utilizing various channels (e.g., email, SMS, push notifications).
- Implement player loyalty programs and retention initiatives, tailored to different player segments.
- Monitor and evaluate campaign performance, analyzing key metrics and KPIs to optimize targeting and segmentation strategies.
- Review and react to ongoing reporting to improve the effectiveness of casino marketing campaigns.
- Work with the Marketing Database manager to optimize casino player lifetime value models to optimize CRM efforts.
- Develop and generate an ongoing CRM schedule in collaboration with the Sportsbook CRM Manager.
- Work with Director of Marketing to drive database and technological advances to improve levels of efficiency and innovation.
- Optimization in key areas of the business growth such as churn, VIP and retention.
- Participate in pre- and post-campaign analysis discussion and provide insight that results in improved performance.
- Work closely with our digital media team on casino content and segmentation of target audiences.
- Work with the advertising team to build and optimize retention campaigns.
- Provide execution instruction, back-end support, troubleshooting and training to operational teams including, but not limited to, Player Services and Customer Service.
- Ensure compliance with all regulatory controls both internal and external including but not limited to the state and federal laws and the Pennsylvania Gaming Control Board regulations.
- Assist in maintaining data integrity, confirming that all databases are up to date, and ensuring compliance with applicable data security
- Perform all other duties as assigned.
DIGITAL MARKETING & OPERATIONS/COUNTRY MANAGER
Bwinners.net - Senegal
01.2022 - 11.2023
- Led the successful launch of new products in local markets, driving revenue growth and brand recognition.
- Established strong relationships with key industry players for business growth and expansion.
- Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
- Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
- Developed strategic partnerships to expand product offerings and enter new markets.
- Negotiated contracts with suppliers to secure favorable terms that benefited the company''s bottom line.
- Achieved revenue targets through proactive client engagement strategies that fostered long-term relationships with customers.
- Expanded customer base by setting up acquisition & retention strategies.
- Ensured regulatory compliance by working closely with legal advisors and government agencies.
- Optimized resource allocation, enhancing operational efficiency and reducing costs.
- Increased market share by developing and implementing effective sales strategies.
- Analyzed market trends and competitor activities to inform strategic decisionmaking.
- Monitored performance metrics to assess progress towards goals, identifying areas for improvement as needed.
- Aligned marketing campaigns with overall business goals to increase awareness of products/services among target audiences.
- Managed cross-functional teams to ensure seamless operations and drive business objectives.
- Delivered exceptional customer service by addressing client concerns promptly and effectively.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Managed accounts to retain existing relationships and grow share of business.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
BRAND RETENTION MANAGER
SRG Services ltd, part of Stride gaming & Rank group - UK
02.2018 - 01.2022
- Spearheading retention strategy and execution for 3 Brands.
Developing and implementing Brand proposition.
Reporting key performance indicators (KPIs) to stakeholders on weekly/monthly basis.
Managing CRM initiatives across SMS, email, onsite messaging, and outbound calling.
Ensuring seamless customer experience from communication to online interaction.
Creating and managing monthly promotional and CRM calendars, including ad hoc promotions.
Optimizing customer lifecycles and refining promotions with BI and analytics teams.
Monitoring KPIs such as player numbers, deposits, and site visits across all player segments, including VIPs.
Collaborating on BI requests to gain insights into player behavior.
Streamlining promotions to optimize costs and POCT levels.
Contributing to projects enhancing player experience and revenue.
Approving quarterly promotions schedules and refining as needed.
Utilizing various media channels for marketing campaigns.
Conducting weekly one-to-one meetings with Head of Casino.
Sharing knowledge and insights with Casino team.
Managing and developing team members to ensure high-quality execution.
Overseeing operational tasks including scheduling, product development, and new feature launches.
Coordinating with marketing, product development, and operations teams.
Ensuring compliance with responsible gaming protocols.
Performing other duties as assigned by Company.
TELEMARKETING TEAM LEAD
SRG Services ltd, part of Stride gaming & Rank group - UK
01.2015 - 08.2018
- Manage daily operations of the telemarketing department.
- Oversee outbound calling initiatives and workload distribution.
- Coordinate delivery of promotional materials via outbound calls, emails, and SMS.
- Execute dynamic messaging campaigns.
- Generate marketing performance reports.
- Collaborate with Brand managers and department heads for brand and campaign reviews.
- Monitor and forecast sales performance against targets.
- Track weekly and monthly targets.
- Evaluate departmental expenditures and manage costs.
- Assess team performance in terms of productivity and quality.
- Ensure quality assurance standards are met on calls.
- Evaluate agent performance and provide constructive feedback.
- Develop and implement incentive programs for agents.
- Provide training and development opportunities for team members.
MARKETING EXECUTIVE /SUPPORT / VIP MANAGEMENT
SRG Services ltd, part of Stride gaming & Rank group - UK
08.2017 - 02.2018
- Execute marketing plans under the guidance of marketing managers.
- Develop and manage promotional calendars, focusing on app monetization.
- Monitor daily, weekly, and monthly KPIs to track performance.
- Identify strengths and weaknesses in promotional strategies and implement corrective actions as needed.
- Plan and execute promotions, conducting tests to maintain high product and service standards.
- Provide personalized service to VIP players, ensuring their satisfaction and loyalty.
- Create targeted marketing campaigns for reactivating customers and engaging VIP players.
- Manage customer inquiries and issues through Zendesk and email channels.
- Prepare and present KPI reports on a weekly and monthly basis for senior management and department heads.
CUSTOMER SERVICE FACILITATOR
SRG Services ltd, part of Stride gaming & Rank group - UK
11.2012 - 08.2017
- Address customer inquiries promptly and professionally via telephone, email, or chat, maintaining a positive and service-oriented approach.
- Accurately assess the nature of customer inquiries to determine the appropriate course of action.
- Analyze and interpret customer-provided information accurately.
- Communicate effectively with all relevant parties regarding customer inquiries, following established procedures.
- Ensure timely delivery of responses to customers within agreed-upon timeframes.
EDUCATIONAL CONSULTANT
Interactive, part of The London School of Business and Finance - UK
03.2011 - 02.2012
- Promote and enroll prospective students into online programs at the London School of Business and Finance, focusing on postgraduate and professional programs such as MBAs, MSCs, ACCA, and CIMA.
- Communicate with students globally via email and phone to market programs and assist with enrollment processes.
- Guide students through enrollment, including facilitating login access, processing payments, and tracking enrollment progress.
- Coordinate semester schedules and timetables for students.
- Manage exam enrollment procedures for students.
- Collaborate with various departments (support, finance, exams board, Heads of Departments) to streamline student pathways.
- Contact students for fee payments and coordinate payment arrangements.
- Coordinate with land-based offices for graduation ceremonies.
- Ensure monthly sales and enrollment targets are achieved.
- Prepare monthly and weekly performance reports related to sales and targets.
CREDIT CONTROLLER
Van De Venter Mojapelo Attorneys Inc. (VVM) - South Africa
04.2010 - 01.2011
- Communicate with debtors on behalf of corporate clients in South Africa, including SABC, Telecom shops, and mobile service providers, to collect outstanding debts.
- Utilize calls and emails to notify debtors of overdue payments and negotiate repayment arrangements.
- Follow up on payment agreements through reminder calls and emails to ensure timely payments.
- Address debtor inquiries and provide necessary assistance.
- Refer complex cases to the legal department for investigation and potential legal actions.
- Meet weekly and monthly collection targets and provide reports to supervisors and managers.
- Develop training manuals for new credit controllers and conduct training sessions.
- Recognized as the 'Knight of VVM 2010' for achieving Top Collector of the Year.
CUSTOMER SERVICE REPRESENTATIVE
Appletree Communications Ltd - UK
01.2009 - 04.2010
- Deliver customer service to customers based in the UK via inbound and outbound calls.
- Promote and upsell Sky TV channels, including Nollywood movies, Cnemoi, Turf TV, and Racing UK.
- Register customers on channel platforms, activate TV packages, process payments, and facilitate channel connections.
- Conduct daily and weekly follow-ups on overdue payments and reactivation campaigns.
- Manage reporting and task allocation within the team.
- Provide technical support to customers as needed.
Education
Bachelor of Science - Business Management With Law
University of Technology
Mauritius01.2014
Private secondary schools authority teaching license -
PSSA
Mauritius05.2018
Cambridge High School Certificate -
University of Cambridge
Mauritius11.2009
Cambridge School Certificate -
University of Cambridge
Mauritius11.2007
Skills
- Client Relationship Management
- Microsoft Office
- Strategic Planning
- Digital Marketing
- Project Management
- Marketing Analytics
- Branding
- Marketing strategy
- Database Management
- Analytical Skills
- Campaign Development
- Sales Forecasting
- Evaluation of Marketing Campaigns
- CRM software expertise
- Customer Retention Strategies
- Customer Segmentation
- CRM Integration
- Team Management
Languages
Creol
Native language
English
Proficient
C2
French
Proficient
C2
Personal Information
- Date of Birth: 06/20/88
- Gender: Male
Hobbies and Interests
- Music
- Watching movies and TV shows
- Hiking
- Shopping
- Travelling
Travelling, Music, unfolding History & worldly mysteries.
I have a passion for exploring new cultures through travel, discovering the rich tapestry of world history, and unraveling mysteries both ancient and modern. My love for music further enriches my experiences, providing a soundtrack to my adventures and a deeper connection to the places I visit.
Timeline
Team Leader - CRM Operations
ServTech
01.2024 - Current
DIGITAL MARKETING & OPERATIONS/COUNTRY MANAGER
Bwinners.net - Senegal
01.2022 - 11.2023
BRAND RETENTION MANAGER
SRG Services ltd, part of Stride gaming & Rank group - UK
02.2018 - 01.2022
MARKETING EXECUTIVE /SUPPORT / VIP MANAGEMENT
SRG Services ltd, part of Stride gaming & Rank group - UK
08.2017 - 02.2018
TELEMARKETING TEAM LEAD
SRG Services ltd, part of Stride gaming & Rank group - UK
01.2015 - 08.2018
CUSTOMER SERVICE FACILITATOR
SRG Services ltd, part of Stride gaming & Rank group - UK
11.2012 - 08.2017
EDUCATIONAL CONSULTANT
Interactive, part of The London School of Business and Finance - UK
03.2011 - 02.2012
CREDIT CONTROLLER
Van De Venter Mojapelo Attorneys Inc. (VVM) - South Africa
04.2010 - 01.2011
CUSTOMER SERVICE REPRESENTATIVE
Appletree Communications Ltd - UK
01.2009 - 04.2010
Bachelor of Science - Business Management With Law
University of Technology
Private secondary schools authority teaching license -
PSSA
Cambridge High School Certificate -
University of Cambridge
Cambridge School Certificate -
University of Cambridge
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