Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Workshopsandseminars
Personal Information
Languages
References
Timeline
Generic
Dora Canarapen

Dora Canarapen

Port Louis,PL

Summary

Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.

Overview

23
23
years of professional experience

Work History

Marketing Manager

Vivo Energy Mauritius (Shell licensee)
Port Louis
07.2024 - Current
  • Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Performed market analysis to better understand target audiences.
  • Coordinated with sales teams to develop mutual approaches to problems and opportunities.
  • Oversaw the company's marketing budget.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Liaised with media and advertising agencies to promote products.
  • Actively develop partnerships to support corporate social responsibility efforts.
  • Leveraged data insights and customer feedback to implement customer experience improvements for Shell Club.

Head of Marketing

Courts Mammouth
Port Louis
01.2015 - 06.2024
  • Rebranding the company after the 'crash of BAI' whilst increasing the brand equity
  • Devising the Marketing plan and strategy to gain back lost market shares post - Bai
  • Maintain and increase market share
  • Maintain leadership position in the retail sector
  • Open and run an internal Advertising & Production agency
  • Implement a CRM System
  • Conduct Market Research for retail sector
  • Revamp and launch new stores
  • Data - mining and project development
  • Manage the Marketing Budget and ensure maximum ROI
  • Built relationships with key journalists and bloggers in order to secure press coverage for company events, products, services.
  • Organized conferences and trade shows to promote products and services.
  • Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
  • Oversaw the production of promotional materials such as brochures, catalogs, flyers.
  • Reviewed reports from analytics platforms regularly in order to inform decisions regarding future campaigns.
  • Developed pricing strategies in conjunction with sales team to ensure profitability of products and services.
  • Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
  • Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
  • Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
  • Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.

Marketing Manager

Iframac Ltd
01.2014 - 01.2015
  • Company Overview: (Retail, Courts)
  • Launch the Courts Corporate Department
  • Launch Arcasa Departmental store & Mercedes new models
  • Devise the Marketing Plan
  • Manage the Marketing Budget and ensure maximum ROI
  • Gather Market Intelligence
  • (Retail, Courts)

Sales and Marketing Manager

Evolution Pre Presse Ltd
01.2012 - 01.2013
  • Company Overview: (Sun Resorts)
  • Launch 'Sundays' magazine
  • Ensure that the magazine becomes profitable
  • Market Research
  • (Sun Resorts)

Import & Export Executive

Innodis Ltd
01.2008 - 01.2012
  • Company Overview: (Agro Industry)
  • Learn the technicalities of an agro - business unit namely poultry
  • Import and export DOCs (Day old chicks) and hatchable eggs
  • Be the first to export frozen chicken from Mauritius to Madagascar and frozen chicken paws towards Vietnam
  • (Agro Industry)

Import & Export Executive

Calco Sales Ltd
01.2002 - 01.2008

Education

EXECUTIVE MASTER IN MARKETING -

UNIVERSITE PARIS DAUPHINE
01.2024

MBA - MARKETING MANAGEMENT

UTM
01.2012

GRADUATE DIPLOMA IN MANAGEMENT -

INSTITUTE OF COMMERCIAL MANAGEMENT UK
01.2008

ADVANCE DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -

ICM -UK
01.2007

DIPLOMA IN INTERNATIONAL TRADE, SALES & MARKETING -

ICM-UK
01.2006

DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -

ICM - UK
01.2005

CERTIFICATE IN INTERNATIONAL TRADE, SALES & MARKETING -

ICM-UK
01.2005

HIGHER SCHOOL CERTIFICATE -

01.2001

SCHOOL CERTIFICATE -

01.1998

Skills

  • Brand-building strategies
  • Corporate communications
  • Market data collection
  • Marketing campaign management
  • PeopleSoft
  • Retail marketing
  • Customer acquisition
  • Influencer marketing
  • Public and media relations
  • Social media marketing
  • Competitor analysis
  • Creative direction

References

Available upon request

Hobbies and Interests

  • Zumba
  • Culinary arts
  • Reading
  • And many more

Workshopsandseminars

  • CUSTOMER EXPERIENCE MASTERCLASS, CORPORATE LEADERSHIP CENTER, 01/01/23
  • LEADERSHIP 4.0 BOOTCAMP, TEAM SYNTHESIS, 01/01/19
  • BRAND MAGIC SUMMIT, MIND INITIATIVES LTD, 01/01/19
  • BRAND MAGIC SUMMIT, MIND INITIATIVES LTD, 01/01/16
  • MARKETING PLANNING & STRATEGIES, CENTOSIS, 01/01/14
  • MARKETING AUDIT, CENTOSIS, 01/01/14
  • FACEBOOK FOR BUSINESS - DIGITAL MARKETING, FRCI, 01/01/14
  • BASIC PRINCIPLES OF GS1 & BAR CODING COURSE, 01/01/13
  • CONTEMPORARY ISSUES IN MARKETING, UTM, 01/01/12
  • THE BUSINESS POTENTIAL OF COOPERATIVES IN MAURITIUS, UTM, 01/01/12
  • PERFORMANCE BASED BUDGETING & TALENT MANAGEMENT, UTM, 01/01/12
  • ERP ORACLE, INNODIS TRAINING INSTITUTION & DCDM, 01/01/10
  • POWER POINT COURSE, NUCLEI, 01/01/11
  • SICORAX PAYROLL STANDARD, UNICONSULT TRAINING CENTRE, 01/01/10
  • HIGH PERFORMANCE TEAM SEMINAR, DALE CARNEGIE TRAINING, 01/01/09
  • IMPORT/EXPORT PROCEDURES, FREIGHT ACADEMY, 01/01/09
  • MICROSOFT PUBLISHER, SKILL TRAIN, 01/01/05
  • POWER SELLING, MAURICE LAURE CONSULTING, 01/01/02
  • EXCEL PROCESSING, CITY & GUILDS (PITMAN), 01/01/02
  • WORD PROCESSING, CITY & GUILDS (PITMAN), 01/01/02

Personal Information

  • License: Private car (clean and valid)
  • Date of Birth: 09/01/81

Languages

English
First Language
French
Proficient (C2)
C2

References

References available upon request.

Timeline

Marketing Manager

Vivo Energy Mauritius (Shell licensee)
07.2024 - Current

Head of Marketing

Courts Mammouth
01.2015 - 06.2024

Marketing Manager

Iframac Ltd
01.2014 - 01.2015

Sales and Marketing Manager

Evolution Pre Presse Ltd
01.2012 - 01.2013

Import & Export Executive

Innodis Ltd
01.2008 - 01.2012

Import & Export Executive

Calco Sales Ltd
01.2002 - 01.2008

EXECUTIVE MASTER IN MARKETING -

UNIVERSITE PARIS DAUPHINE

MBA - MARKETING MANAGEMENT

UTM

GRADUATE DIPLOMA IN MANAGEMENT -

INSTITUTE OF COMMERCIAL MANAGEMENT UK

ADVANCE DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -

ICM -UK

DIPLOMA IN INTERNATIONAL TRADE, SALES & MARKETING -

ICM-UK

DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -

ICM - UK

CERTIFICATE IN INTERNATIONAL TRADE, SALES & MARKETING -

ICM-UK

HIGHER SCHOOL CERTIFICATE -

SCHOOL CERTIFICATE -

Dora Canarapen