Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
23
23
years of professional experience
Work History
Marketing Manager
Vivo Energy Mauritius (Shell licensee)
Port Louis
07.2024 - Current
Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Developed marketing strategies based on corporate objectives and market trends.
Performed market analysis to better understand target audiences.
Coordinated with sales teams to develop mutual approaches to problems and opportunities.
Oversaw the company's marketing budget.
Developed social media marketing strategies to help brand company and increase sales.
Liaised with media and advertising agencies to promote products.
Actively develop partnerships to support corporate social responsibility efforts.
Leveraged data insights and customer feedback to implement customer experience improvements for Shell Club.
Head of Marketing
Courts Mammouth
Port Louis
01.2015 - 06.2024
Rebranding the company after the 'crash of BAI' whilst increasing the brand equity
Devising the Marketing plan and strategy to gain back lost market shares post - Bai
Maintain and increase market share
Maintain leadership position in the retail sector
Open and run an internal Advertising & Production agency
Implement a CRM System
Conduct Market Research for retail sector
Revamp and launch new stores
Data - mining and project development
Manage the Marketing Budget and ensure maximum ROI
Built relationships with key journalists and bloggers in order to secure press coverage for company events, products, services.
Organized conferences and trade shows to promote products and services.
Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
Oversaw the production of promotional materials such as brochures, catalogs, flyers.
Reviewed reports from analytics platforms regularly in order to inform decisions regarding future campaigns.
Developed pricing strategies in conjunction with sales team to ensure profitability of products and services.
Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.
Marketing Manager
Iframac Ltd
01.2014 - 01.2015
Company Overview: (Retail, Courts)
Launch the Courts Corporate Department
Launch Arcasa Departmental store & Mercedes new models
Devise the Marketing Plan
Manage the Marketing Budget and ensure maximum ROI
Gather Market Intelligence
(Retail, Courts)
Sales and Marketing Manager
Evolution Pre Presse Ltd
01.2012 - 01.2013
Company Overview: (Sun Resorts)
Launch 'Sundays' magazine
Ensure that the magazine becomes profitable
Market Research
(Sun Resorts)
Import & Export Executive
Innodis Ltd
01.2008 - 01.2012
Company Overview: (Agro Industry)
Learn the technicalities of an agro - business unit namely poultry
Import and export DOCs (Day old chicks) and hatchable eggs
Be the first to export frozen chicken from Mauritius to Madagascar and frozen chicken paws towards Vietnam
(Agro Industry)
Import & Export Executive
Calco Sales Ltd
01.2002 - 01.2008
Education
EXECUTIVE MASTER IN MARKETING -
UNIVERSITE PARIS DAUPHINE
01.2024
MBA - MARKETING MANAGEMENT
UTM
01.2012
GRADUATE DIPLOMA IN MANAGEMENT -
INSTITUTE OF COMMERCIAL MANAGEMENT UK
01.2008
ADVANCE DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -
ICM -UK
01.2007
DIPLOMA IN INTERNATIONAL TRADE, SALES & MARKETING -
ICM-UK
01.2006
DIPLOMA IN HUMAN RESOURCE DEVELOPMENT -
ICM - UK
01.2005
CERTIFICATE IN INTERNATIONAL TRADE, SALES & MARKETING -
ICM-UK
01.2005
HIGHER SCHOOL CERTIFICATE -
01.2001
SCHOOL CERTIFICATE -
01.1998
Skills
Brand-building strategies
Corporate communications
Market data collection
Marketing campaign management
PeopleSoft
Retail marketing
Customer acquisition
Influencer marketing
Public and media relations
Social media marketing
Competitor analysis
Creative direction
References
Available upon request
Hobbies and Interests
Zumba
Culinary arts
Reading
And many more
Workshopsandseminars
CUSTOMER EXPERIENCE MASTERCLASS, CORPORATE LEADERSHIP CENTER, 01/01/23
LEADERSHIP 4.0 BOOTCAMP, TEAM SYNTHESIS, 01/01/19
BRAND MAGIC SUMMIT, MIND INITIATIVES LTD, 01/01/19
BRAND MAGIC SUMMIT, MIND INITIATIVES LTD, 01/01/16