Experienced with brand strategy development, marketing campaign execution, and market analysis. Utilizes creative solutions to elevate brand presence and drive consumer engagement. Track record of effective communication and teamwork to achieve branding objectives.
Overview
28
28
years of professional experience
Work History
Brand Executive
LIM HOW BROTHERS & CO LTD
08.1997 - Current
As a Brand Marketing Executive, you'll be responsible for developing and executing marketing strategies to build and maintain a strong brand image, including tasks like market research, campaign planning, and budget management.
Here's a more detailed breakdown of the job status and responsibilities:
Key Responsibilities:
Brand Strategy and Execution: Develop and implement marketing plans and campaigns that align with the overall brand strategy.
Market Research and Analysis: Conduct research to understand target audiences, market trends, and competitor activities.
Campaign Planning and Management: Plan, execute, and manage marketing campaigns across various channels (digital, print, events, etc.).
Budget Management: Manage marketing budgets effectively, ensuring that campaigns stay within allocated resources.
Performance Tracking and Analysis: Monitor the performance of marketing campaigns and analyze data to identify areas for improvement.
Collaboration: Work closely with other teams, including sales, product, and creative, to ensure a cohesive brand message.
Relationship Management: Build and maintain relationships with clients, partners, and stakeholders.