Cédrick RAFFRAY

Three Main Responsibilities.

(1) Business Unit Wines.

- Build, Develop and Sell a competitive Champagne and Wine portfolio as to improve market share, both in volumes and value, while improving bottom line financial performances.

(2) Business Unit - Sales Hospitality

- Manage a Sales, Marketing and Event team as to grow market share and bottom line revenue of the Hospitality sales channel. Efficient road to market; strengthening relationship with all stakeholders; and empowering team members.

- Managing some 8 collaborators reaching some 390 direct clients / partners.

(3) Business Unit - Retail.

- Managing the overall operations, sales development and market reach of some 10 Specialized Wines & Spirits outlets.

- Managing the Profit & Loss of this department consisting of some 44 collaborators.

- Leading the commercial operations and development of the company, operating in various category of the FMCG markets in Mauritius: Frozen, Chilled & Dry goods.

- Nurturing relationship with various suppliers consisting of multinationals such as Mondelez, Danone, Avi international and many more.

- Building and developing budgeted brand plans aligned to market size and international guidelines.

- Managing a team of some 35 collaborators as to build an efficient road to market for all brand portfolio.

- Entrepreneurial experience at launching a new business in a highly competitive market by taking the responsibility of the commercial department. Building, nurturing and empowering employees while building up key strategic relationship with market stakeholders.

- Highly important market analytics as to understand competitors & consumer behavior.