Ashlen Ramasawmy
Vacoas
Summary
- Accomplished Marketing & Communications' Team Leader with 8 years of experience in Management and Marketing.
- Experienced in assessing and addressing organizational sustainability concerns with plans to achieve different SDGs (Sustainable Development Goals).
- Skilled at setting goals and devising strategies to achieve objectives within specified timeframes.
Overview
10
10
years of professional experience
Work history
Marketing & Communications' Lead
TotalEnergies Marketing Mauritius Ltd
2022.04 - Current
- Worked with cross functional team to develop and implement targeted sales strategies.
- Executed marketing and sales strategies to generate and convert qualified leads.
- Monitored and reported on competitor activity, analysing competitor products, performance and sales.
- Leveraged existing client relationships to secure new clients, sales and marketing opportunities.
- Strategically created social media content for LinkedIn and Twitter, to increase sales.
- Assisted in developing agile marketing strategy to meet marketing KPIs.
- Built and maintained well-organised marketing prospect and customer databases.
- Gathered and analysed customer data and feedback using CRM software, reporting results for strategic decision-making.
- Oversaw timely creation of high quality marketing content for online and offline marketing collateral.
Marketing Executive
Pick & Buy Ltd (Winner's)
2018.06 - 2022.04
- IBL Loyalty Card project lead.
- Winner's Sustainability team leader.
- Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
- Maximize outreach by implementing marketing strategies to grow customer base.
- Coordinate production of advertising materials by communicating with various suppliers.
- Plan and organize public relations and promotional events.
- Media planning and project management.
- Digital Marketing Strategies and Social Media content creation
- Content creation for online and offline communications.
Marketing Assistant
CMPL MONOPRIX
2016.04 - 2018.06
- Organized short term & long term promotional campaigns.
- Media planning, Crisis management, Loyalty Card project leader.
- Updated social media profiles to reflect proactive strategies and engage customers.
- Segmented contacts and coordinated email marketing campaigns to promote products.
Sales Representative
Kirby Ltd
2016.03 - 2016.04
- Indoor and Outdoor Sales
Sales Representative
Mauritius Yellow Pages Ltd
2014.12 - 2016.03
- Performed comprehensive market research to expand sales.
- Contacted new and existing customers to outline benefits of products.
- Worked on new marketing projects such as events and future service launches.
- Data Entry
Public Relations Intern
Imagine Communications
2014.03 - 2014.03
- Put together media kits in support of specific strategic initiatives.
- Prepared and disseminated press releases for company and clients.
- Performed clerical tasks for senior team members.
Human Resources Intern
Municipality of Vacoas Phoenix
2013.06 - 2013.06
- Completed Payroll documents and managed recordkeeping.
- Over-time payments calculation for scavengers.
- Also worked in the Health & Safety Department.
Education
Digital Marketing Professional
Digital Marketing Institute
Ireland 2022.07 - 2022.12
Bachelor of Commerce - Management & Marketing
Curtin University - Charles Telfair Institute
Moka12.2014
Higher School Certificate -
Phoenix State Secondary School
Phoenix10.2011
School Certificate -
Phoenix State Secondary School
11.2009
Skills
- Cross-functional team leadership & Deadline-driven
- Excellent written and verbal communicator
- Conversant with Microsoft Word, Excel and Powerpoint, Visio, Google, SPSS, Wordpres
- Joomla- Content and Module management (Uploading content on
website and re organizing layout),Search Engine Optimization
Basic - Photoshop /Basic
- Outdoors Sales, Appointment for Sales, After-sale service
- Project management, Event Organization/Management, Crisis Management
- Media Planning
- Enthusiastic team player
- Branding
- Customer service-oriented
- Mobile marketing & Digital advertising
- Driving License - Car Owner
Languages
French, English, Creole
First Language
Timeline
Digital Marketing Professional
Digital Marketing Institute
2022.07 - 2022.12
Marketing & Communications' Lead
TotalEnergies Marketing Mauritius Ltd
2022.04 - Current
Marketing Executive
Pick & Buy Ltd (Winner's)
2018.06 - 2022.04
Marketing Assistant
CMPL MONOPRIX
2016.04 - 2018.06
Sales Representative
Kirby Ltd
2016.03 - 2016.04
Sales Representative
Mauritius Yellow Pages Ltd
2014.12 - 2016.03
Public Relations Intern
Imagine Communications
2014.03 - 2014.03
Human Resources Intern
Municipality of Vacoas Phoenix
2013.06 - 2013.06
Bachelor of Commerce - Management & Marketing
Curtin University - Charles Telfair Institute
Higher School Certificate -
Phoenix State Secondary School
School Certificate -
Phoenix State Secondary School