Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Ashlen Ramasawmy

Ashlen Ramasawmy

Vacoas

Summary

  • Accomplished Marketing & Communications' Team Leader with 8 years of experience in Management and Marketing.
  • Experienced in assessing and addressing organizational sustainability concerns with plans to achieve different SDGs (Sustainable Development Goals).
  • Skilled at setting goals and devising strategies to achieve objectives within specified timeframes.


Overview

10
10
years of professional experience

Work history

Marketing & Communications' Lead

TotalEnergies Marketing Mauritius Ltd
04.2022 - Current
  • Worked with cross functional team to develop and implement targeted sales strategies.
  • Executed marketing and sales strategies to generate and convert qualified leads.
  • Monitored and reported on competitor activity, analysing competitor products, performance and sales.
  • Leveraged existing client relationships to secure new clients, sales and marketing opportunities.
  • Strategically created social media content for LinkedIn and Twitter, to increase sales.
  • Assisted in developing agile marketing strategy to meet marketing KPIs.
  • Built and maintained well-organised marketing prospect and customer databases.
  • Gathered and analysed customer data and feedback using CRM software, reporting results for strategic decision-making.
  • Oversaw timely creation of high quality marketing content for online and offline marketing collateral.

Marketing Executive

Pick & Buy Ltd (Winner's)
06.2018 - 04.2022
  • IBL Loyalty Card project lead.
  • Winner's Sustainability team leader.
  • Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
  • Maximize outreach by implementing marketing strategies to grow customer base.
  • Coordinate production of advertising materials by communicating with various suppliers.
  • Plan and organize public relations and promotional events.
  • Media planning and project management.
  • Digital Marketing Strategies and Social Media content creation
  • Content creation for online and offline communications.

Marketing Assistant

CMPL MONOPRIX
04.2016 - 06.2018
  • Organized short term & long term promotional campaigns.
  • Media planning, Crisis management, Loyalty Card project leader.
  • Updated social media profiles to reflect proactive strategies and engage customers.
  • Segmented contacts and coordinated email marketing campaigns to promote products.

Sales Representative

Kirby Ltd
03.2016 - 04.2016
  • Indoor and Outdoor Sales

Sales Representative

Mauritius Yellow Pages Ltd
12.2014 - 03.2016
  • Performed comprehensive market research to expand sales.
  • Contacted new and existing customers to outline benefits of products.
  • Worked on new marketing projects such as events and future service launches.
  • Data Entry

Public Relations Intern

Imagine Communications
03.2014 - 03.2014
  • Put together media kits in support of specific strategic initiatives.
  • Prepared and disseminated press releases for company and clients.
  • Performed clerical tasks for senior team members.

Human Resources Intern

Municipality of Vacoas Phoenix
06.2013 - 06.2013
  • Completed Payroll documents and managed recordkeeping.
  • Over-time payments calculation for scavengers.
  • Also worked in the Health & Safety Department.

Education

Digital Marketing Professional

Digital Marketing Institute
Ireland
07.2022 - 12.2022

Bachelor of Commerce - Management & Marketing

Curtin University - Charles Telfair Institute
Moka
12.2014

Higher School Certificate -

Phoenix State Secondary School
Phoenix
10.2011

School Certificate -

Phoenix State Secondary School
11.2009

Skills

  • Cross-functional team leadership & Deadline-driven
  • Excellent written and verbal communicator
  • Conversant with Microsoft Word, Excel and Powerpoint, Visio, Google, SPSS, Wordpres
  • Joomla- Content and Module management (Uploading content on
    website and re organizing layout),Search Engine Optimization
    Basic
  • Photoshop /Basic
  • Outdoors Sales, Appointment for Sales, After-sale service
  • Project management, Event Organization/Management, Crisis Management
  • Media Planning
  • Enthusiastic team player
  • Branding
  • Customer service-oriented
  • Mobile marketing & Digital advertising
  • Driving License - Car Owner

Languages

French, English, Creole
First Language

Timeline

Digital Marketing Professional

Digital Marketing Institute
07.2022 - 12.2022

Marketing & Communications' Lead

TotalEnergies Marketing Mauritius Ltd
04.2022 - Current

Marketing Executive

Pick & Buy Ltd (Winner's)
06.2018 - 04.2022

Marketing Assistant

CMPL MONOPRIX
04.2016 - 06.2018

Sales Representative

Kirby Ltd
03.2016 - 04.2016

Sales Representative

Mauritius Yellow Pages Ltd
12.2014 - 03.2016

Public Relations Intern

Imagine Communications
03.2014 - 03.2014

Human Resources Intern

Municipality of Vacoas Phoenix
06.2013 - 06.2013

Bachelor of Commerce - Management & Marketing

Curtin University - Charles Telfair Institute

Higher School Certificate -

Phoenix State Secondary School

School Certificate -

Phoenix State Secondary School

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Ashlen Ramasawmy