Arshad Bauccha
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
11
11
years of professional experience
Work History
Brand Manager, MG Mauritius
Autonexx
03.2018 - 04.2024
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to the CEO, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Mentored junior team members, fostering professional growth and development within the department.
- Conducted research and analysis to determine brand positioning and messaging.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Submitted weekly reports to managers.
- Conducted meetings to address procedures, policies and issues.
- Recruited and trained staff.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Senior Sales & Marketing Executive (Renault Brand)
Leal & Co
01.2017 - 03.2018
- Secured lucrative contracts with major accounts through proactive networking efforts at trade shows and industry events.
- Utilized CRM systems proficiently for managing contacts, tracking pipeline progression, and accurately forecasting future revenues based on historical performance data insights gleaned therefrom.
- Streamlined sales processes to increase efficiency, resulting in a higher volume of closed deals.
- Boosted sales revenue by implementing strategic marketing campaigns and targeting key demographics.
- Expanded market presence by identifying new business opportunities through in-depth industry research.
- Developed strong relationships with clients for increased customer loyalty and long-term partnerships.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify customer needs and preferences.
- Implemented systems and procedures to increase sales.
Senior Sales Executive
ABC Motors Co
10.2013 - 01.2017
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Prospected leads, scheduled meetings and converted targets into customers
- Demonstrated products and features to customers, answered questions and overcame objections.
- Earned Best Sales Award for 4 consecutive year
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
MBA - Business Management
University of Wolverhampton
United Kingdom09.2012
B Com Management & Marketing - Management & Marketing
Curtin University of Technology
Charles Telfair Institute (Mauritius Campus)06.2010
Skills
- Market Analysis
- Partnership Development
- Sales Support
- Brand strategy
- Event Coordination
- Strategy Development
- Sales strategy
- Social Media Strategy
- Sales Tracking
- Product Management
- Marketing expertise
- Staff Coaching
- Product positioning
- Brand positioning
- Performance monitoring
- Brand-building strategies
- Influencer Marketing
- Partnership Building
- Internal Communications
- Competitor Analysis
- CRM Management
- Promotional planning
- B2B Sales
- Media Planning
- Training delivery
- Social Media Campaigns
- Target Audience Identification
- Marketing support
- Lead prospecting
- Strategic Thinking
- Competitive Analysis
- Relationship Building
- Project Management
- Microsoft Office
- Team Recruiting and Hiring
- Marketing and Advertising
- Customer Buying Habits
- MS Office Suite
- Marketing Plan Development
- Salesforce CRM Software
- Social Media Marketing
- Product Lifecycle Management
- Pricing Strategies
- Staff Management
- Price Structuring
- Sales Forecasting
- Market Penetration
Accomplishments
In the last 5-7 years, working as a Brand Manager, i took the company from a turn-over of 50 m annually to 1 billion turn-over in only 6 years and in a very competitive automobile industry.
Hobby : Gym and Swimming
I have recently joined the 5 am club but with only one difference is that mine starts at the gym and on weekend its the sea.
Also from time to time, i enjoy the silent world under the sea; scuba diving.
Languages
Creole
Native language
English
Proficient
C2
French
Proficient
C2
Timeline
Brand Manager, MG Mauritius
Autonexx
03.2018 - 04.2024
Senior Sales & Marketing Executive (Renault Brand)
Leal & Co
01.2017 - 03.2018
Senior Sales Executive
ABC Motors Co
10.2013 - 01.2017
MBA - Business Management
University of Wolverhampton
B Com Management & Marketing - Management & Marketing
Curtin University of Technology
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