ANJU RAMBARUTH
Mt Ory Moka
Summary
A dynamic, motivated and empathic individual, passionate about marketing, with broad based and international experience in Retail, Finance and FMCG industries. An articulate and diplomatic communicator, with strong inter-personal skills An effective team player with strong problem solving and coaching skills. Consistently works to the highest professional standards and thrives when working as part of a cohesive team to deliver projects that yield multiple business benefits. Overcomes challenges through a tenacious and questioning approach—drawing on international exposure to many cultures and individuals from many walks of life.
Overview
24
24
years of professional experience
Work History
Marketing Consultant/ Business Mentor and Coach
Ultimate Stratagem
06.2014 - Current
- Business Mentor for SME Mauritius
- National Leadership Engine Trainer for NPCC
- Coach SME’s to achieve success in their Export Business in collaboration with Enterprise Mauritius (2014 – 2017).
- Assist and support SME in achieving their potential through diagnostics and business strategic reviews in collaboration with SMEDA.
- Provide expert guidance to SMEs on all aspects of Strategic Marketing, Brand Development, Sales Strategies to drive business growth.
- Coach and mentor business owners on marketing techniques such as market segmentation, target audience identification, and value proposition development, resulting in increased brand awareness and customer acquisitions.
- Conduct workshops and seminars to educate aspiring woman entrepreneurs on starting and managing their own businesses
- Provide one on one coaching sessions to guide participants in refining their business ideas and creating business plans and securing funding
- Collaborate with cross functional teams to deliver integrated marketing campaigns encompassing digital marketing content creation social media management and SEO optimizations to improve online visibility and customer engagement.
- Establish measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives.
- Empower clients with coaching techniques to enhance their leadership capabilities, develop a performance culture and foster innovation within their enterprises
- Strengthened relationships with key industry influencers for mutually beneficial partnerships and collaborations.
Managing Director
ZAZOU Party supplies
01.2014 - Current
- First Venture: Launch of ZAZOU, one stop shop for all party wear and accessories requirements, for kids
- Responsible for all commercial and operational aspects of the business
- Develop marketing strategy and execute promotional plans
- Research and evaluate new products opportunities.
- Understand customer insights and feedback to help in offering innovative products and services to meet customer expectations.
- Procure and purchase merchandise according to above.
- Develop and manage Visual Merchandising, keeping track with current trends.
- Develop and manage the social media page of the business
- Grow customer base, set up loyalty programs
- Build the brand, create TOM awareness among target audience
Category Development Manager
Nestle
08.2008 - 11.2013
- Developed and implemented the marketing strategies and plans for Nestlé Nutrition brands in Mauritius, Madagascar, Seychelles and Comoros
- Optimized current portfolio of products and capitalize on new segments with new launches
- Worked with sales team and distributor to implement channel strategies to improve product penetration and Route to Market
- Engaged with stakeholders (Ministry of Health) to drive dialogue and influence policy making
- Conducted market research and anaylsis to identify consumer trends and competitive landscape and inform strategic decision making
- Collaborated with creative agencies and cross functional teams, including product development, sales, and PR, to ensure alignment and consistent messaging
- Led a team of eight marketing professional, providing guidance, mentorship, and fostering a collaborative and innovative culture.
- Initiated the first corporate wellness drive with a comprehensive plan to promote health awareness, corporate well being and team spirit.
Sales and Marketing Manager
GlaxoSmithKline
03.2007 - 07.2008
- Developed and led the Oral Care & Nutritional business for Mauritius, Madagascar Seychelles and Rodrigues
- Managed distributor field force to ensure optimal use and attainment of sales targets and facilitated learning and understanding brand strategies.
- Ensured growth and Continuous Development by harnessing new business opportunities.
- Managed Brand Communication and Advertising.
- Managed the Brands’ Profit and Loss account, developed periodic reports on the same and participated in budget preparations.
- Monitored Sales performance v/s Objectives.
- Managed Supply Chain to optimise supply routes and source.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
Marketing and Sales Officer
Cim Finance Ltd
03.2005 - 03.2007
- Devised and implemented strategies to increase card penetration and utilisation.
- Devised and implemented a mailing system to convey new promotions to Credit and Card customers.
- Devised and implemented marketing strategies to position Cim Finance and its subsidiaries namely, Cim Factors, Cim Leasing, Cim Credit and Cim Card Services in their respective target markets.
- Organised Small and Medium Enterprise symposium in Oct 06 with 500 SME participants on “Finance
- Coordinated the participation of Cim Factors in the SME trade fair in Sep 06
- Successfully launched Rogers MasterCard in May 05
- Led the rebranding exercise for Cim Finance in Oct 05
- Set up communication tools to support the sales team of Cim Factors, Cim Cards, and Cim Leasing
- Regularly led a sales team to roadshow activities to increase card penetration
- Set up of a loyalty system which rewards customers and a discount scheme to increase card usage
- Set up an incentive scheme for the sales staff of Cim Credit
Financial Adviser
La Prudence Mauricienne Assurances Ltd
02.2004 - 02.2005
- Determined the products that are most effective in meeting the customers needs reactively and proactively
- Developed and nurtured long term relationship with customers by with a customer centric approach
- Developed leads for business development both with new customers and existing customers
Deputy Sales Manager
Debenhams PLC
01.2003 - 12.2003
- Led and motivated a 52-strong sales team towards achieving weekly and monthly sales targets.
- Managed the Customer Ordering System so as to constantly improve customer service.
- Championed the sales of Debenhams Store Credit
- Team motivation and training
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Freelance TV Journalist
Business This Week
05.2002 - 06.2002
- Collaborated with editors and other staff members to refine story angles and content.
- Collaborated with producers and management to develop newscasts, promotions and teases.
Area Manager
D & K Fashions (Morgan de Toi)
12.2001 - 03.2002
Manager
ACAJOE, Platinum Holdings LTD
03.2001 - 11.2001
Research Assistant
WESTERN CAPE TRADE AND INVESTMENT PROMOTION AGENCY, WESGRO
01.2000 - 12.2000
- Researched and prepared a Regional Tourism Information file (SADC Members)
- Liaised with Tourism support agencies in the Western Cape and abroad
- Member of the first South African delegation which participated in the international trade fair in Algeria (Jun 00)
- Was part of a diplomatic mission which aimed to promote bilateral relations between South Africa, Morocco and Algeria (Jun 00)
- Organised seminars and presentations to promote business ventures
Education
MBA -
University of Surrey
UK01.2012
Post Graduate Diploma in Management (Marketing) - Marketing Management
University of Cape Town
South Africa01.1999
BSc Biochemistry & Microbiology - Biochemistry And Microbiology
University of Cape Town
South Africa01.1998
High School Diploma -
Dr Maurice Cure
Mauritius01.1994
Skills
- Strategic thinking
- Brand Management
- Leadership
- Communication
- Problem Solving
- Market Research and Analytics
- Digital Marketing
- Creativity and Innovation
- Collaboration and Relationship-building
- Project management
Accomplishments
- Launched an innovative retail concept in Kids party wear and accessories May 2014
- Launched an Indian Ocean Pediatric Symposium in Madagascar in October 2013.
- Launched a Popularly Priced Product (PPP) baby cereals product in Madagascar in 2012 to capitalise on the large bottom of pyramid market
- Relaunched CERELAC baby cereals in Mauritius after 4 years of gap in 2012
- Successfully led the team of marketing and sales towards implementing SAP in Mauritius in 2011
- Initiated the Nutrition Health and Wellness campaign in Nestle Mauritius in 2009
- Successfully launched FMCG global brands such as RIBENA Flavoured cordials in Oct 07 and AQUAFRESH White and Shine in March 08—Achieved 130% growth in sales for first quarter 2008
- Successfully Launched the Rogers MasterCard in May 05 with a 19% increase in Card Penetration
- Led the re-branding exercise of Cim Finance in Oct 05
- Participated in the first South African diplomatic trade mission to Algeria and Morocco in June 2000
Other Skills Interests
Fluent in English, French, basic understanding of Hindi, currently learning Mandarin, Interior design and decorating, Antique Amateur, Cooking and Baking, Organic Gardening, fashion design, drama, yoga, meditation.
Training Conferences
- Training the trainer, National Leadership Engine, NPCC, October 2018
- Meta Coach essentials Module 2, April 2018
- Value Creation Training, Understanding the key financial indicators of the business (Nairobi), July 2013
- Marketing for Maternal and Infant Nutrition (Dubai), April 2012
- SAP training as Generating Demand Super User (Mauritius), August 2011
- Infant Cereals, developing new tastes, Nestle Research Centre (Abidjan), September 2010
- Wargaming in Nestle Nutrition, Nestle (Johannesburg), October 2010
- Introduction to Generating Demand, Nestle (Nairobi), January 2010
- WHO Workshop, Nestle Nutrition (Nairobi), June 2009
- Emotional Intelligence at Work, Nestle (Johannesburg), September 2009
- World Sale Force Excellence, GSK (Mauritius), August 2007
- How to Compete today, Seminar by Philip Kotler (Mauritius), August 2006
- Buzz Seminar on Customer Service (Mauritius), October 2006
References
Available on request
Affiliations
- Rotary International
- Global Rainbow Foundation
Languages
Mauritian Creole
Native language
English
Proficient
C2
French
Advanced
C1
Timeline
Marketing Consultant/ Business Mentor and Coach
Ultimate Stratagem
06.2014 - Current
Managing Director
ZAZOU Party supplies
01.2014 - Current
Category Development Manager
Nestle
08.2008 - 11.2013
Sales and Marketing Manager
GlaxoSmithKline
03.2007 - 07.2008
Marketing and Sales Officer
Cim Finance Ltd
03.2005 - 03.2007
Financial Adviser
La Prudence Mauricienne Assurances Ltd
02.2004 - 02.2005
Deputy Sales Manager
Debenhams PLC
01.2003 - 12.2003
Freelance TV Journalist
Business This Week
05.2002 - 06.2002
Area Manager
D & K Fashions (Morgan de Toi)
12.2001 - 03.2002
Manager
ACAJOE, Platinum Holdings LTD
03.2001 - 11.2001
Research Assistant
WESTERN CAPE TRADE AND INVESTMENT PROMOTION AGENCY, WESGRO
01.2000 - 12.2000
MBA -
University of Surrey
Post Graduate Diploma in Management (Marketing) - Marketing Management
University of Cape Town
BSc Biochemistry & Microbiology - Biochemistry And Microbiology
University of Cape Town
High School Diploma -
Dr Maurice Cure
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