Summary
Overview
Work History
Education
Skills
Timeline
ADDITIONAL INFORMATION
PERSONAL DOSSIER
TRAININGS UNDERGONE
PROFICIENCY FORTE
Significant Highlights
Hobbies and Interests
Message to Recruiters
Generic

AMIT KUMAR GUPTA

Faridabad

Summary

26-years’ experience in the areas of Sales & Marketing and Business Development in Punjab, Haryana, Delhi-NCR, Uttar Pradesh & Gujrat. Experience in handling foreign market. Presently taking care “Mauritius”, “Madagascar”, “Seychelles”, “Reunion” and “Rodrigues”. Honed experience in retail and project Sales, Channel development, new business development, setup a new division, new product placement, ATL & BTL activities. New dealers and distributor appointment in retail as well as in projects. Presently associated with “Desbro Trading Ltd.” as a “Sales & Business Development Manager” for “Mauritius”, “Madagascar”, “Seychelles”, “Reunion” and “Rodrigues”. Honed expertise in Business Development, Sales & Marketing, Brand Promotion, Team Management, Customer Relationship Management and Channel Management. Deft in handling all sales & marketing / business development activities, analyzing market trends and establishing healthy & prolonged business relations, thereby ensuring higher market share. Expertise in analyzing demand and developing strategies for specific territories to ensure wider market reach and deeper penetration. An effective communicator possessing excellent relationship building & interpersonal skills with a track record that demonstrates self-motivation, creativity and initiative to achieve corporate goals.

Overview

26
26
years of professional experience

Work History

Sales & Business Development Manager

Desbro Trading Ltd.
07.2025 - Current
  • To setup the “Construction Chemical” division in “Mauritius”, “Madagascar”, “Seychelles”, “Reunion” and “Rodrigues”.
  • B2B Sales, B2C Sales, Retail Sales, Project Sales, Brand Building, Product Placement.
  • Team Management: - Leading a Sales Team of 6 Area Managers. We will further expand as per market needs.
  • Channel Management: - Handling a total of 5500 retailers/hardware store/paint dealers.
  • Successfully planning and implementing promotional activities in all 5 Indian ocean country.
  • Achieving value and volume targets along with the accomplishment of primary and secondary targets assigned for the region.
  • Conducting various users Meet by updating them about the new products launched and for the promotions of existing/focus products.
  • Efficiently promoting and seeding new product in the market by creating awareness and network looping
  • Working extensively on network expansion in channel through opening of new Retail Distributor, Direct Dealers.
  • Reduce Coverage gaps by appointing channel partners to streamline Retail sales.
  • Role

Regional Manager – Retail Sales

Atul Limited
12.2024 - 07.2025
  • Responsible for 2500 retailers and wholesalers. Charting out strategies of new retailers, wholesalers and end users, contributing towards enhancing business volumes & growth, achieving revenue and profitability norms.
  • Team Management: - Leading a Sales Team of 3 Area Managers, 3 Market Development Managers and 10 Territory Manager. It will increase further depending upon value business and no. of retailers/wholesalers.
  • Channel Management: - Handling a total of 65 Distributors/Direct Dealers. Handling a total of 45 HAVC Contractors, 250 Waterproofing Applicators, 300 Carpenters and 300 Sofa/Mattress makers.
  • Successfully planning and implementing promotional activities in all 10 territories.
  • Achieving value and volume targets along with the accomplishment of primary and secondary targets assigned for the region.
  • Conducting various users Meet by updating them about the new products launched and for the promotions of existing/focus products.
  • Efficiently promoting and seeding new product in the market by creating awareness and network looping
  • Working extensively on network expansion in channel through opening of new Retail Distributor, Direct Dealers.
  • Reduce Coverage gaps by appointing channel partners to streamline Retail sales.
  • Role

Asst. Regional Sales Manager – Project

Saint Gobain India Private Limited – Weber Business
07.2017 - 12.2024
  • Responsible for 210 Key Accounts, 250 Architects Sales Value Achievement. Charting out strategies of new Key Accounts, contributing towards enhancing business volumes & growth, achieving revenue and profitability norms.
  • Team Management: - Leading a Sales Team of 5 Key Account Manager, 2 Project Sales Executive and 1 Specification Manager. It will increase further depending upon value business and no. of Key Accounts.
  • Channel Management: - Handling a total of 45 Project Channel Partners – Distributors, Direct Dealers and large contractors.
  • Successfully planning and implementing promotional activities in the assigned territory
  • Achieving value and volume targets along with the accomplishment of primary, secondary & tertiary targets assigned for the territory.
  • Conducting Contractors and Architects Meet by updating them about the new products launched and for the promotions of existing/focus products.
  • Efficiently promoting and seeding new product in the market by creating awareness and network looping
  • Working extensively on network expansion in channel through opening of new Project Distributor, Direct Dealers and Key Accounts.
  • Reduce Coverage gaps by appointing channel partners to streamline project sales.
  • Role

Area Sales Manager – CC Retail

Pidilite Industries Limited
09.2015 - 06.2017
  • Responsible for Sales & Distribution of branch, Sales Value Achievement. Charting out dealer level sales strategies, contributing towards enhancing business volumes & growth, achieving revenue and profitability norms.
  • Team Management: - Leading a Sales Team of 7 Sales Officers, 1 DFSI, 2 ISR & 2 Market Development In-charge to handle the sales & marketing operation across Cluster.
  • Channel Management: - Handling a total of 55 Channel Partners – Distributors, Direct Dealers, Competency partners.
  • Successfully planning and implementing promotional activities in the assigned territory.
  • Achieving value and volume targets along with the accomplishment of primary, secondary & tertiary targets assigned for the territory.
  • Conducting Applicators, Dealers, Contractors and Architects Meet by updating them about the new products launched and for the promotions of existing/focus products.
  • Efficiently promoting and seeding new product in the market by creating awareness and network looping
  • Working extensively on network expansion in channel through opening of new Channel Partners.
  • Reduce Coverage gaps by appointing channel partners to streamline retail sales.
  • Running Trade & Consumer schemes across the channel and settlement of channel partners claim on time.
  • Role

Cluster Market Development In-charge

Pidilite Industries Limited
03.2011 - 08.2015
  • Played a major role in promoting new and existing products of company.
  • Handled below the line activities (Painter Meet, Contractors Meet, Engineer Meet, Architect Meets, In and Out Shop Brandings) and parallel network of key contractors through loyalty programs.
  • Efficiently developed relationship with influencers such as Architects, Engineers, Applicators and Contractors.
  • Took care of demand generation and customer service activities that include special services for customers such as previews of sites, etc.
  • Provide required marketing support to cluster and Report to Regional Market Development Manager.
  • Developing business through site visits whose leads come from Construction companies, Architects, Engineers, Builders, Applicators & self.
  • Developing Business through Channel Partners like Distributors and Dealers and identifying and appoint new distributor as per market potential and gap.
  • Responsible for Contractor meets & Applicator Training programs conducted on monthly basis for the entire cluster.
  • Role

Retail Executive

Fosroc Chemicals (India) Pvt. Ltd.
07.2009 - 02.2011
  • Develop the retail channel at FOSROC which involved Distributor appointment, Expanding Dealer Network & establishing applicator & contractor connect.
  • Developing Architect & Engineer connect and generating business through the same.
  • Role

Senior Territory Sales In-charge

Pidilite Industries Limited
02.2007 - 06.2009
  • Responsible for the SIS channel involving channel development & target achievement.
  • Develop business through site visits and end users connect.
  • Role

Sales Officer

Candico (India) Limited
02.2005 - 01.2007
  • Responsible for channel expansion by on boarding new dealers & increasing the reach through new distributor appointment.
  • Handled a team of 4 ISRs.
  • Role

Sales Supervisor

Nutrine Confectionery Company Pvt. Ltd.
06.2003 - 01.2005
  • Responsible for channel expansion by on boarding new dealers & increasing the reach through new distributor appointment.
  • Handled a team of 4 ISRs.
  • Role

Senior Rural Marketing Officer

Hindustan Latex Limited
10.1999 - 05.2003
  • Responsible for channel expansion by on boarding new dealers & increasing the reach through new distributor appointment.
  • Handled a team of 4 ISRs.
  • Role

Education

B.Sc. - Physics, Chemistry & Mathematics

Bipin Bihari Degree College
Jhansi
01.1999

12th - Science

M C C B V Inter College
Kanpur, U.P.
01.1996

10th - Science

S R Shukla Inter College
Kanpur, U.P.
01.1993

Skills

  • - MS-Windows
  • - Internet Applications
  • - MS Office
  • - SAP Applications
  • Network expansion
  • Sales forecasting
  • Customer relationship management
  • Negotiation skills
  • Business development
  • B2B sales
  • Team leadership
  • Channel management
  • Retail sales strategy
  • Market analysis
  • Key account management
  • Business development and planning
  • Relationship building and management
  • New business development
  • Sales and marketing
  • Sales leadership
  • Sales expertise
  • Business intelligence and analysis
  • Team building
  • Cold calling
  • Training and development
  • Performance metrics tracking
  • Negotiations
  • Decision-making
  • Client relationship building
  • Strategic planning
  • Relationship building and rapport
  • Sales presentations
  • Goals and performance
  • Account management
  • Mentoring and coaching
  • CRM management
  • Lead generation
  • Relationship development
  • Relationship building
  • Revenue generation

Timeline

Sales & Business Development Manager

Desbro Trading Ltd.
07.2025 - Current

Regional Manager – Retail Sales

Atul Limited
12.2024 - 07.2025

Asst. Regional Sales Manager – Project

Saint Gobain India Private Limited – Weber Business
07.2017 - 12.2024

Area Sales Manager – CC Retail

Pidilite Industries Limited
09.2015 - 06.2017

Cluster Market Development In-charge

Pidilite Industries Limited
03.2011 - 08.2015

Retail Executive

Fosroc Chemicals (India) Pvt. Ltd.
07.2009 - 02.2011

Senior Territory Sales In-charge

Pidilite Industries Limited
02.2007 - 06.2009

Sales Officer

Candico (India) Limited
02.2005 - 01.2007

Sales Supervisor

Nutrine Confectionery Company Pvt. Ltd.
06.2003 - 01.2005

Senior Rural Marketing Officer

Hindustan Latex Limited
10.1999 - 05.2003

12th - Science

M C C B V Inter College

10th - Science

S R Shukla Inter College

B.Sc. - Physics, Chemistry & Mathematics

Bipin Bihari Degree College

ADDITIONAL INFORMATION

Worked as Supervisor carrying out primary market research in companies including IMRB, AC Nielson, ORG Marg & Gallop MBA.

PERSONAL DOSSIER

  • Date of Birth : 12/12/1979
  • Address : #G-905, BPTP Discovery Park, Sector-80, Faridabad - 121004
  • Language Known : English & Hindi.
  • Passport no : Z3015777
  • Marital Status : Married
  • Hometown : Kanpur (U.P.)
  • Notice Period : 60 Days (Negotiable)
  • Current CTC : 37 Lacs
  • Expected CTC : Negotiable

TRAININGS UNDERGONE

  • Program on Receivable Management in Pidilite Industries Limited.
  • Practical exposure to Waterproofing Products in the Taloja Plant of Pidilite Industries Limited.
  • A two-day session on Dealer Management Program in Pidilite Industries Limited.
  • Product Training Program’ in the H.O. of Pidilite Industries Limited.
  • Team Management Program in the H.O. of Saint-Gobain Weber.
  • Practical exposure to Waterproofing Proofing Products, Tilling Products, Wall Solutions, PU Waterproofing and PU/Epoxy Flooring in the Wada Plant of Saint-Gobain Weber.

PROFICIENCY FORTE

  • Sales & Marketing/ Business Development: Supervising complete sales & marketing operations, Conceptualizing and executing advertising & promotion schemes to ensure the brand visibility & correct presentation of the brand’s positioning, features & benefits.
  • Channel Management: Handling a distribution network of 2500 retailers / wholesalers and 65 Channel Partners whereby mapping the inventory management of every channel member and strategy management for the territory for getting the streamlined business done. Training of sales team members for the understanding of systematic strategic tools of retail business and ROI analysis of business partners.
  • Project Management: Handled 210 Key Accounts / Large Contractors, 450 Architects and 45 project distributors. Training of sales team members for the understanding of systematic strategic tools of project business and ROI analysis of business partners.
  • Team Management: Guiding & mentoring the team of 10 Territory Managers, 3 Market Development Managers and 3 Area Managers to ensure efficiency in process operations & meeting the commercial deadlines and targets. Creating and sustaining a dynamic environment that fosters development opportunities & motivates high performance amongst team. Reporting the entire performance details of self & team to Senior Management.
  • Foreign Market Experience: “Mauritius”, “Madagascar”, “Seychelles”, “Reunion” and “Rodrigues”.

Significant Highlights

  • Developed market for the organization by opening new Retailers, Wholesalers and Channel Partners in first one year and momentum is still on., Made the given market highest growing market in the Region., Ensuring all the BTL promotional activities of the territory and thus making possible the penetration of the brand and revenue generation to the organization., Up gradation of new products in the market are being done with the help of residential projects supplies.
  • Maintaining a strong connect with more than 200 Architects & Engineers., Successfully been a regional topper for 2 consecutive years (2011-13)., Awarded with outstanding achievement award for Market Development for the year 2012-13.
  • Successfully achieved 100% growth in the first 6 months of joining., Awarded with the Performer of the year award in 2010.
  • Consistently held No. 1 position in my cluster & awarded with Star Territory Sales In-charge in North Region., Awarded with outstanding achievement award for TSI & Sr. TSI in 2007 and 2008.

Hobbies and Interests

Photography, Travelling & Playing Cricket.

Message to Recruiters

I have performed well in every company and every position. I have been appraised for my performance in every and have also received achievement letters  in every company I have worked in. 

AMIT KUMAR GUPTA