Alvin Ian Wendell Kallee
Port Louis
Summary
"Throughout my career journey across various positions within the online gambling industry, I have consistently demonstrated strong leadership and project management skills. From my roles in Chat Hosting, Customer Support, CRM and VIP Retention, Fraud and Risk Management, Branding & Operations, Acquisition & Marketing to Commercial management, I have honed my ability to lead diverse teams and drive impactful projects to fruition. The knowledge I've gained has positioned me as an expert in optimizing player journeys, ensuring the best experiences for both our VIP and non-VIP players."
Overview
16
16
years of professional experience
Work History
Commercial Slots Coordinator/Manager
Rank Interactive PLC
Port Louis
12.2021 - 03.2023
- Lead the commercial team in planning and executing strategies to drive revenue growth across multiple brands and customer segments such our VIP players within the online gambling industry.
- Develop and implement monthly commercial plans, including promotions and marketing activities, to optimize player engagement and maximize profitability.
- Analyze performance metrics and KPIs to identify trends and opportunities for revenue optimization, cost control, and operational efficiency.
- Collaborate with cross-functional teams, including marketing, product, and finance, to align commercial initiatives with overall business objectives.
- Manage promotional budgets and expenditures, ensuring efficient allocation of resources to achieve target ROI.
- Oversee quality assurance of promotions and user experiences on websites, proactively addressing any issues to enhance customer satisfaction and retention.
- Stay abreast of industry trends, competitor activities, and regulatory changes to inform strategic decision-making and maintain compliance with relevant regulations.
- Provide leadership and mentorship to team members, fostering a culture of excellence, innovation, and continuous improvement.
Marketing Interim Officer
Rank Interactive
Port Louis
06.2022 - 11.2022
- Supported the acquisition director in developing and executing marketing strategies for multiple brands including Mecca bingo and Grosvenor casino.
- Prepared detailed marketing reports and analysis for presentation to the Board of Directors, providing insights into campaign performance, customer acquisition, and ROI.
- Planned and executed promotional campaigns for third-party providers, collaborating with internal teams to ensure timely and effective implementation.
- Provided training and support to new marketing officers on reporting tools and acquisition channels, ensuring alignment with company standards and best practices.
Branding Executive
Rank Interactive
Port Louis
08.2021 - 12.2021
- Working closely with the Branding Manager and Director of Operation to drive the growth of the brands within the organization
- Researching markets, overseeing research on customer behavior, reviewing campaign success, project managing marketing initiatives, and improving processes and automation.
CRM - Retention Executive / Acting Brand Manager
Rank Interactive
Port Louis
01.2018 - 08.2020
- Responsible for maintaining player numbers, increasing deposits, wagering, and frequency of visits
- Also acted as the brand manager for Magical Vegas and Regal Wins, overseeing branding, communications, game providers, content writing, compliance, and managing the P&L of the brands.
- Taking care of player segments such as the VIP players.
Fraud & Risk Management Officer
SRG Services Ltd
Port Louis
01.2015 - 12.2017
- Responsible for protecting and maximizing company revenues through risk identification
- Reviewed accounts for fraud, performed payments approvals, validated customers, analyzed customer behavior, and enforced fraud prevention and risk management protocols.
Customer Service Champion (Playtech Casino & Daub)
Rank Interactive
Port Louis
04.2012 - 12.2014
- First point of contact for customer inquiries, handling requests, complaints, and general information questions
- Resolved customer enquiries through telephone, email, or chat, analyzed and interpreted information, and interacted with inter-departments.
Chat Host
SRG Services Ltd
Port Louis
04.2010 - 03.2012
- Provided a memorable entertainment experience for players as a Chat Host
- Hosted promotions, quizzes, and chat games, engaged new players, ensured site terms and conditions were followed, and increased awareness and participation in chat room promotions.
Claims Handler
AXA insurance
Port Louis
01.2007 - 02.2009
- Managed insurance claims from start to settlement, made decisions on claim extent and validity, checked for potential fraudulent activity, provided advice on making a claim, processed new insurance claims notifications, and liaised with solicitors and claims professionals.
Education
Travel, Tourism And Hospitality Management -
Greenwich College - London
07.2007
ACCA -
FTC - London
05.2005
High School Diploma -
St Andrews School - Mauritius
03.2003
Skills
- Leadership
- Strategic Thinking
- Problem-Solving
- Communication
- Relationship Management
- Customer Focus
- Analytical Skills
- Decision-Making
- Technical skill & Knowledge
- Risk management
- Strategic marketing
- Project Management
Additional Information
Professional Development: Dedicated to ongoing learning through industry workshops and seminars.
Language Proficiency: Fluent in English and French, facilitating international communication and cross-cultural collaboration.
Volunteer Work: Active in mentoring at-risk youth, supporting their personal and academic growth.
Personal Interests: Enjoy basketball, outdoor activities, and traveling to gain global perspectives.
Languages
French
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Marketing Interim Officer
Rank Interactive
06.2022 - 11.2022
Commercial Slots Coordinator/Manager
Rank Interactive PLC
12.2021 - 03.2023
Branding Executive
Rank Interactive
08.2021 - 12.2021
CRM - Retention Executive / Acting Brand Manager
Rank Interactive
01.2018 - 08.2020
Fraud & Risk Management Officer
SRG Services Ltd
01.2015 - 12.2017
Customer Service Champion (Playtech Casino & Daub)
Rank Interactive
04.2012 - 12.2014
Chat Host
SRG Services Ltd
04.2010 - 03.2012
Claims Handler
AXA insurance
01.2007 - 02.2009
Travel, Tourism And Hospitality Management -
Greenwich College - London
ACCA -
FTC - London
High School Diploma -
St Andrews School - Mauritius
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