Ali Mamode
Quatre Bornes,PW
Summary
- A transformative Marketing & Communications leader with over 18 years' senior management experience, driving brand equity and customer-centric strategies in the banking sector. Demonstrated success as a brand custodian, implementing purpose-driven innovation while ensuring cohesive messaging across all communication platforms. Working closely with Customer Experience and Sustainability teams to promote a culture of customer obsession while advancing ESG practices in my organisation. Proven expertise in developing data-driven marketing strategies, managing stakeholder communications, and fostering strategic partnerships across Southern and East Africa. Track record of:
- Brand Policy & Visual Identity Governance
- Customer Journey Optimization
- Digital Marketing & ROI Analysis
- ESG Standards Implementation
- Internal & External Communications
- Market Intelligence & Competitive Analysis
- Strategic Event Management
- Vendor & Partnership Development
Overview
29
29
years of professional experience
Work History
Head of Marketing & Communications
Bank One Limited
Port Louis
10.2015 - Current
- Company Overview: Bank One (a CIEL Finance and I&M Group JV with MUR 52+ billion in assets)
- Established a differentiated brand identity resonating with diverse stakeholders
- Implemented data-driven digital marketing strategies, optimizing customer acquisition through strategic social media and Google Ads campaigns
- Developed and executed comprehensive internal and external communication strategies
- Led innovative brand and product campaigns delivering measurable business growth
- Launched the bank's sustainability function, establishing an ESG culture and driving ESG reporting
- Member of CIEL Finance Sustainability Committee from 2016 to 2019
- Develops and implements sustainability initiatives aligned with stakeholder expectations
- Champions sustainable business practices supporting long-term organizational goals
- Partners with CX team to optimize customer journeys and communication touchpoints
- Implements customer-centric strategies fostering a culture of customer obsession
- Develops user-friendly interfaces and communication approaches
- Leads proactive reputation management, turning customer feedback into improvement opportunities
- Builds and develops high-performing teams across multiple functions
- Ensures alignment between Marketing, CX, and Sustainability objectives
- Drives cross-functional collaboration to deliver superior results
- Bank One (a CIEL Finance and I&M Group JV with MUR 52+ billion in assets)
Member of PR & Communication Technical Committee
Mauritius Finance
Ebène
10.2017 - 06.2020
- Company Overview: Mauritius Finance is the leading representative body for the financial services industry in Mauritius, established in 2020 through the merger of Global Finance Mauritius (GFM) and the Association of Trust and Management Companies (ATMC)
- Played an active role in shaping the organization's PR and communication strategy
- Contributions focused on promoting the Mauritius IFC as a jurisdiction of substance and a global center of excellence
- Mauritius Finance is the leading representative body for the financial services industry in Mauritius, established in 2020 through the merger of Global Finance Mauritius (GFM) and the Association of Trust and Management Companies (ATMC)
Assistant Vice President Marketing & Business Development
Bramer Bank
Ebène
12.2012 - 10.2015
- Company Overview: Bramer Bank, listed on the Stock Exchange of Mauritius from 2012 to 2015, was a universal bank acquired by the British American Investment Group in 2008
- Led the rebranding efforts, transforming Bramer Bank into a strong, award-winning brand that won a Global Brand Excellence Award
- Consistently ranked among the top 5 banks in Mauritius for brand awareness
- During the 2013-2014 period, Bramer Bank achieved 6 international distinctions, establishing a reputation for innovation and market leadership driven by initiatives led by my team
- In April 2015, Bramer Bank's operations were taken over by the newly formed National Commercial Bank
- Bramer Bank, listed on the Stock Exchange of Mauritius from 2012 to 2015, was a universal bank acquired by the British American Investment Group in 2008
Head Marketing & Media
Lloyds Unicom Ltd
Quatre Bornes
09.2011 - 12.2012
- Company Overview: Lloyds Unicom is an international PR and Media consultancy based in Mauritius, with a footprint spanning from Asia to Africa
- Led key assignments in the global financial services sector, working with the Mauritius Board of Investment and Global Finance Mauritius
- Served as the lead consultant for the development of a Strategic PR & Lobby Plan aimed at positioning the Mauritius International Financial Centre (IFC) as the preferred channel of investment into India
- Handled a short-term assignment in managing public opinion in India regarding the India-Mauritius Double Taxation Avoidance Treaty (DTA Treaty)
- Lloyds Unicom is an international PR and Media consultancy based in Mauritius, with a footprint spanning from Asia to Africa
Sales & Marketing Manager
Media Metrix Ltd
Port Louis
12.2010 - 08.2011
- Company Overview: Media Metrix managed investments in print, broadcasting, and digital media
- Assisted Yukondale Co Ltd (an operating subsidiary) in establishing its Sales & Marketing Department
- Successfully structured the department, streamlined sales operations, and managed the company's brand assets, driving significant revenue growth
- Achieved a 59% cumulative increase in advertising revenue within just six months
- Media Metrix managed investments in print, broadcasting, and digital media
Brand Account Director
Marcom Co Ltd
Castel
11.2009 - 11.2010
- Company Overview: Marcom operated as the Marketing Communications agency for the British American Investment Group
- Inherited a portfolio with historically low client satisfaction
- Through strategic relationship management and delivering high-quality results, successfully turned the situation around
- Led to a threefold increase in both the number of projects handled and the agency's billings for my accounts
- Marcom operated as the Marketing Communications agency for the British American Investment Group
Marketing Manager
Mauritius Broadcasting Corporation
Forest Side
10.2004 - 09.2009
- Company Overview: Mauritius Broadcasting Corporation (MBC), the public service broadcaster of the Republic of Mauritius
- Implemented a comprehensive strategy to restore growth in advertising revenues
- Successfully halted the revenue decline within just three months
- Achieved double-digit growth from the second year onwards, leading to a cumulative revenue growth of 50% over five years
- Mauritius Broadcasting Corporation (MBC), the public service broadcaster of the Republic of Mauritius
Trade Development Manager
British American Tobacco
Port Louis
07.2001 - 09.2004
- Company Overview: British American Tobacco Mauritius
- Managed the secondary supply chain and sales operational planning process
- Successfully navigated key initiatives such as three product launches, an ERP migration, and the implementation of ISO 9001:14001 certification
- Led the upgrade of Market Intelligence software and introduced a Distributors' Incentive Scheme
- British American Tobacco Mauritius
Brand Executive
British American Tobacco
Port Louis
01.2001 - 06.2001
- Company Overview: British American Tobacco Mauritius
- Managed the Brand Marketing for an extensive international portfolio, including leading brands such as Dunhill, Peter Stuyvesant, Lucky Strike, State Express 555, Rothmans, and Benson & Hedges
- Promoted to Trade Development Manager after six months
- British American Tobacco Mauritius
Account Manager
Circus Advertising
Moka
02.2000 - 12.2000
- Company Overview: Circus Advertising, established in 1995 and based in Mauritius, is a leading integrated communication agency in the Indian Ocean
- Handled the Sun Resorts Group account, managing world-famous hotel brands such as Le St
- Géran, Le Touessrok, and La Pirogue
- Led the development of a bilingual generic print advertisement series for the international market
- Circus Advertising, established in 1995 and based in Mauritius, is a leading integrated communication agency in the Indian Ocean
Management Trainee
Groupe Socota Madagascar
Phoenix
10.1997 - 12.1998
- Company Overview: Groupe Socota, established in 1930 as a textile trading company in Madagascar
- Served as Ex-Stock Sales Manager, Commercial Attaché, and Project Leader
- Consistently surpassed sales targets, tripling ex-stock fabric sales from 30,000 to 90,000 meters
- Groupe Socota, established in 1930 as a textile trading company in Madagascar
Visits Officer
The British Council
Rose Hill
04.1996 - 10.1997
- Company Overview: The British Council, the UK's international cultural relations body
- Managed the British Higher Education Links exchange programme
- Promoted British Council international seminars and facilitated access to UK higher education and training
- The British Council, the UK's international cultural relations body
Education
HDip - Integrated Marketing Communications
AAA School of Advertising
12.1999
Bachelor of Commerce - BCom - Economics
University of the Witwatersrand
12.1995
Skills
- Marketing & Communications Leadership
- Brand Development
- Digital Marketing Strategy
- Sustainability & ESG Integration
- Customer Experience Enhancement
- Team Leadership & Collaboration
- Risk and Compliance Management
- Stakeholder Management
- Critical Thinking & Problem Solving
Awards
- The Flame Mauritius Design & Advertising Awards
- Global Brand Excellence Award
Languages
- English, Native or Bilingual
- French, Native or Bilingual
- Creoles and pidgins, French-based, Native or Bilingual
- Hindi, Limited Working
Timeline
Member of PR & Communication Technical Committee
Mauritius Finance
10.2017 - 06.2020
Head of Marketing & Communications
Bank One Limited
10.2015 - Current
Assistant Vice President Marketing & Business Development
Bramer Bank
12.2012 - 10.2015
Head Marketing & Media
Lloyds Unicom Ltd
09.2011 - 12.2012
Sales & Marketing Manager
Media Metrix Ltd
12.2010 - 08.2011
Brand Account Director
Marcom Co Ltd
11.2009 - 11.2010
Marketing Manager
Mauritius Broadcasting Corporation
10.2004 - 09.2009
Trade Development Manager
British American Tobacco
07.2001 - 09.2004
Brand Executive
British American Tobacco
01.2001 - 06.2001
Account Manager
Circus Advertising
02.2000 - 12.2000
Management Trainee
Groupe Socota Madagascar
10.1997 - 12.1998
Visits Officer
The British Council
04.1996 - 10.1997
HDip - Integrated Marketing Communications
AAA School of Advertising
Bachelor of Commerce - BCom - Economics
University of the Witwatersrand
Similar Profiles
MARIE RACHEL CAROLUSMARIE RACHEL CAROLUS
Transaction Banking Coordinator at Bank One LimitedTransaction Banking Coordinator at Bank One Limited
Mehreen Hossany PierreMehreen Hossany Pierre
Support Officer at Bank One LimitedSupport Officer at Bank One Limited
Malika Medha BeedasseeMalika Medha Beedassee
Finance Supervisor at Bank One LimitedFinance Supervisor at Bank One Limited